Steps to Building an Amazing Student-Nurturing Workflow

November 8, 2016 Admin Wordpress 0

You have traffic and lead generation campaigns that are filling up your database. Your cup runneth over. It’s time to make sure that your best prospects aren’t the ones falling by the wayside. You need a lead nurturing program that helps you identify the prospects who best fill your ideal student persona and focus your efforts on them.

The Right SEM Strategy for Schools

November 1, 2016 Admin Wordpress 0

Getting your school found online is an ongoing battle that requires different strategies for different goals. Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. You can use both these strategies to direct traffic to your school’s website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. 

Proven Tips for a Top-Notch Alumni Engagement Program

October 27, 2016 Admin Wordpress 0

You know it’s bad when they start making parody videos about the horrors of alumni fundraising campaigns. Nothing can sap alumni energy for your school like getting donation calls again and again and again… But you need your alumni engaged to maintain your school’s relationship with them. You want them to be motivated to act on behalf of your institution and yes, donate, at the times and ways they’re able.  

Why Your School Should Move Away from Purchased Lists

September 27, 2016 Admin Wordpress 0

Buying an email list may seem like a good idea when your database seems light and you have an email campaign to run. We get it, no one’s going to apply to your school if they’ve never heard of it. But didn’t you listen to your mother? What did she tell you about short cuts? (Ignore this if your Mom was totally OK with taking short cuts.)

How Can Schools Find Budget for Inbound?

September 6, 2016 Admin Wordpress 0

Everyone is looking for more marketing budget. As the well-known song goes: “You can’t always get what you want.” To even make the case for more budget, you need to show how your current marketing contributes to filling your school’s enrollment class with the right number of ideal students. 

How to Transform Your School’s Image

August 25, 2016 Admin Wordpress 0

Many schools are steeped in history, which makes it hard to change public perception. Transforming the image of your school or one of its programs can be Marketing’s biggest challenge. But as student needs and the education market evolve, rebranding your school may set you on the path to full enrollment classes.

Crafting Your School’s Message

May 12, 2016 Admin Wordpress 0

Throwing spaghetti at the wall to see what sticks is no way to form a content strategy. Schools – like any brand or business – need to know who they are, who they’re talking to, and what makes them so special.