With the close of the holiday season, retailers are breathing a sigh of relief. To help gear up for 2016, we’ve collected our most popular ecommerce posts from each month in 2015. Check out the top ecommerce articles from 2015 based off the interest of readers like you.
January: Where Social Commerce Revenue Comes From [Infographic]
Social commerce is of growing importance in ecommerce and forecasted to account for 5% of online retail revenue in 2015. This infographic digs into statistics and trends in social commerce in the U.S.
February: 5 Customer Retention Tools for Long Term Ecommerce Success
Customer retention turns one-time shoppers into loyal, repeat customers that drive more revenue. Here are five tools to boost profitability and encourage repeat business to drive a sustainable long-term business for your ecommerce company.
March: How Often Should You Post on Social Media? Benchmarks for 9 Different Industries
The perennial question: how much should you be posting to social media as part of your marketing strategy? Compare yourself to others across your industry with this dive into the data in the 2015 Social Media Benchmarks Report.
April: Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples
Transactional emails have the primary purpose to “facilitate, complete, or confirm” a transaction. Here are 15 examples of ways you can turn the end of a transaction into the beginning of the next!
May: Dropshipping 101: What It Is and How It Can Make You a Successful Online Retailer
Our friends from Bigcommerce took a look into dropshipping and what it means for your ecommerce company, as well as examining the pros and cons.
June: 7 Creative Content Ideas for Your Ecommerce Site
Creative content in ecommerce can go a long way toward keeping buyers engaged and coming back for more. Here are seven examples for ecommerce content marketing inspiration.
July: Amazon Prime Day: Big Hit or Big Bust?
In July, Amazon had its first ever “Prime Day,” that they promoted as being bigger than Black Friday. While there were mixed reviews, Amazon had the last laugh with higher than ever Prime sign-ups.
August: 6 Landing Page Musts for Higher Conversion Rates
When creating a landing page, there are several things you must have. Boost your conversion rates with these six musts.
September: How to Optimize Your Welcome Emails to Increase Opens & Clickthroughs [Infographic]
Welcome emails are one of the first interactions a potential buyer has from your brand. Make sure you’re optimizing them correctly with this infographic.
October: How to Use Instagram Photos to Boost Your Email Engagement [Infographic]
Learn how one ecommerce company increased engagement on its site by using Instagram images in its email marketing.
November: How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
As Cyber Monday got closer and closer, we put together a step-by-step guide to help you create a holiday marketing campaign, with resources to get you up and running ASAP.
December: 18 Brilliant Examples of Holiday Marketing Campaigns
As the holiday season was in full swing, holiday campaigns were everywhere. We collected examples of delightful holiday marketing campaigns to help spark your own seasonal marketing campaigns.
