Weekly (Page 7)

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We’ve all been there before. You’re by the water cooler. Or in a quiet hallway. Or at a team outing, perhaps after one too many beverages.

“That guy [coworker’s name] is a real A-hole,” someone whispers to you angrily.

“A genuine, grade-A, 100% certifiable, pure-bred A-hole,” they continue. “Like, if there were a competition, not only would [coworker’s name] win first prize, but they would subsequently name the competition after him and start using a mold of his body as the trophy.”

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This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.

Let’s face it: Life does not get easier as you grow older.

If anything, it gets messier and more complicated. You can quickly wake up and not recognize the world you exist in every single day.

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When I go on vacation, I completely turn off work … but I don’t stop marketing.

Of course I don’t actually work while I’m on vacation. It wouldn’t truly be a vacation if I did. I use my out-of-office reply to continue marketing while I’m gone. Below is my most recent one.

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Struggling to earn the trust of potential new customers?

Before you can expect them to open up their wallets, you need to start the sales process by demonstrating your ability to deliver on what your product or service promises. 

Sure, you could tell them that you’re great at X and that you’re light-years ahead of the competition when it comes to Y and Z, but at the end of that day, that’s just lip service.

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BusinessContentContent MarketingCulture + SocietyDailyGeneral TopicsInbound MarketingInBound Marketing BlogInternationalMarketingNews & Mediapop culturePublic relationsWeekly
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Unsatisfied by his current job, Tom Dickson found himself with three things: the need for a change, a passion for bread making, and a $10 vacuum motor. 

In search of a way to combine them, Dickson started his own blender company, Blendtec. Unfortunately, he quickly found that generating buzz for blenders wasn’t all that easy. 

Then one day, his marketing director found inspiration in a pile of sawdust left behind by one of Dickson’s “blender durability experiments,” and proposed an idea that would soon propel Blendtec to fame. 

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Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?”

And then we suddenly find ourselves in the real world, only to realize that numbers actually do play a pivotal role in what we do — especially in digital marketing.

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In Velocity’s latest SlideShare, “Insane Honesty in Content Marketing,” we argue for a little-used but hugely powerful strategy: taking the worst attributes of your company, product or service … and highlighting them for all to see.

I really, really, REALLY believe in this approach and I’m amazed more brands don’t practice it. 

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It’s official: In certain parts of the world, there are now more Google search queries on smartphones than on desktop computers and tablets.

This week, Google’s Jerry Dischler wrote in a post on the official AdWords blog that “more Google searches take place on mobile devices than on computers in 10 countries, including the U.S. and Japan.” 

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We have a 9 a.m. meeting? Yikes! Hold on — let me just click around the internet like a maniac to find something for the morning tweet. 

Sound familiar? Scrambling for social content is not a new phenomenon. We have meetings. We run late. Things come up. And it’s really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, or 90 minutes.

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Have you ever wanted to create a single chart for two different (yet related) pieces of data? Maybe you wanted to see the raw number of leads you’re generating from each channel and what the conversion rate of the channel is. Having those two sets of data on one graph is extremely helpful to picking out patterns and identifying full-funnel trends.

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Wouldn’t it be great if creating infographics was as simple as writing regular ol’ text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let’s face it — skill — than the written word. Usually.

But considering the popularity and effectiveness of visual content in marketing today, you can’t just afford to throw in the towel.

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BusinessCulture + SocietyDailyGeneral TopicsInbound MarketingInBound Marketing BlogInternationalMarketingNews & Mediapop cultureWeekly
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Whether you’re a budding entrepreneur or just interested in the startup world, you’ve probably heard of the reality TV show Shark Tank.

For those of you who need a refresher, here’s the premise: Each episode features four promising entrepreneurs from all walks of life who pitch their various businesses to a panel of five, cutthroat “sharks” — self-made multimillionaire and billionaire investors.

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I have some bad news: Your email marketing database degrades by about 22.5% every year. Your contacts’ email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites.

As a marketer, it’s your job to make sure you’re constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right.

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DailyData-Driven MarketingInbound MarketingInBound Marketing BlogInternationalMarketingMarketing dataNews & MediaSocial MediaWeekly
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One of the most important things a brand can do is understand its target audience. What do they worry about? Where do they hang out? How do they prefer to interact with brands? 

When they dive into answering these questions, many businesses discover that social media is a goldmine for their marketing efforts. Not only are social networks a popular place for people to hang out on, but also consumers expect brands to have a presence on social media.

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