5 Myths About Video Marketing, Debunked
2017-08-28
By now, you’ve probably heard video marketing is a powerful tool for generating leads and capturing new customers.
5 Myths About Video Marketing, Debunked
2017-08-28
By now, you’ve probably heard video marketing is a powerful tool for generating leads and capturing new customers. So why aren’t you using it yet? For many small to medium businesses, the reluctance to adopt video comes from a fear of the unknown. Video marketing feels expensive, cumbersome, and difficultContinue Reading
9 of the Best Free Video Editing Software to Try
2017-08-25
If you’re reading this blog post, chances are you already know you should incorporate more video content into your marketing.
But like most new strategies, you might need to prove its ROI before you get budget. And that can be tricky, because to make a great video, you need a few things — like a camera and editing software.
9 of the Best Free Video Editing Software to Try
2017-08-25
If you’re reading this blog post, chances are you already know you should incorporate more video content into your marketing. But like most new strategies, you might need to prove its ROI before you get budget. And that can be tricky, because to make a great video, you need a few thingsContinue Reading
Why the “Pivot to Video” Is Misguided
2017-08-14
When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed — because between video explainers on Facebook, Game of Thrones, and Netflix, that average is closer to my daily minimum time spent watching videos.
After all, 2017 is “the year of video” — so why shouldn’t people consume more videos, and why shouldn’t creators make more?
Why the “Pivot to Video” Is Misguided
2017-08-14
When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed — because between video explainers on Facebook, Game of Thrones, and Netflix, that average is closer to my daily minimum time spent watching videos. After all, 2017 is “the year of video” —Continue Reading
6 Psychology-Backed Hacks for Making Engaging Videos
2017-08-05
At HubSpot, our one-minute Facebook videos usually receive more views than our longer videos. So how is it that our third most viewed video right now is almost four minutes long? Facebook will boost a video’s organic reach if it deeply engages viewers, so we knew our video needed to gripContinue Reading
6 Psychology-Backed Hacks for Making Engaging Videos
2017-08-04
At HubSpot, our one-minute Facebook videos usually receive more views than our longer videos. So how is it that our third most viewed video right now is almost four minutes long?
Marketers Weigh In: Which Live Video Platform Should You Use, and When?
2017-08-04
Do you like to argue? I do. I come from a long line of debaters, negotiators, and general question-askers — and now, it turns out, sparking these discussions has become part of my job. That often manifests itself during our team’s lively Slack discussions around everything between what’s for lunchContinue Reading
Marketers Weigh In: Which Live Video Platform Should You Use, and When?
2017-08-03
Do you like to argue?
I do. I come from a long line of debaters, negotiators, and general question-askers — and now, it turns out, sparking these discussions has become part of my job.
That often manifests itself during our team’s lively Slack discussions
10 Examples of Amazing Viral Marketing Videos
2017-07-29
93 million. This number is the combined total of views for the 10 videos listed in the post below. That is nearly the number of people who watch the Super Bowl! These 10 videos provide great examples of what it takes to make a video that can capture the attentionContinue Reading
How to Start Using Video in Your Marketing
2017-07-25
Whenever a new app or technology is released, marketers are among the first to experiment with it — and to start creating new content with it. That’s because marketers are constantly competing for their audience’s attention — and often by the most innovating and engaging means possible. And right now,Continue Reading
Just Getting Started With Video Marketing? Here’s the First Video You Should Make
2017-07-19
One of the most controversial phrases in the marketing today is, “pivot to video.” It strikes fear into the hearts and minds of writers, as we worry that our skills will be replaced by the looming popularity of videos. Luckily, our research has shown that audiences still want to readContinue Reading
Marketers: This Is Why We Can’t Have Nice Things
2017-07-19
The next evolution of marketing is upon us. The sharp uptake in consumer use of messaging apps, the shift in content consumption from text to video and audio, and the finally consumer-ready advancements in artificial intelligence, augmented reality, and voice recognition all signal that marketers and consumers alike are inContinue Reading
