I recently read that 45% of Millennials want to travel more for business.
Are they crazy? I mean, I get it. Travel is an opportunity to do something different — to have an experience. But as someone who spent considerable time in seemingly endless business travel, I understand the frequent (non-recreational) flyer’s lament.
The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned.
Know the feeling? If you work in social media marketing, my guess is you know it all too well.
Social media is constantly evolving, making today an exciting time to work in marketing.
One of the barriers to getting your work read and widely shared in the age of information overload is time. With research revealing that 55% of pageviews are less than 15 seconds in duration, your content needs to provide value and pique interest quickly to align with your readers’ behavior.
This doesn’t mean that you should stop producing long-form content all together.
Ah, the job search.
Some refer to it as a full-time job in itself, others compare it to dating, and several cats over at BuzzFeed think it just plain sucks. But it doesn’t have to be that way …
When you’re applying for a job, you’re typically asked to submit a resume and cover letter.
When was the last time you felt bad about something you did — or didn’t do?
For me, it happened about 30 minutes prior to typing this sentence. I left the house later than I had planned, because I allowed extra time for my workout. I felt guilty for dedicating time to my own stuff, when I knew I had a looming deadline.
If recent marketing news has made one thing clear, it’s this: Mobile is non-negotiable.
A growing number of us are using mobile as our primary device for accessing the internet — over a quarter of us interact with our smartphones more than any other object, or human being, for that matter. And content, in kind, has to fit that format, whether we’re consuming it or discovering it for the first time.Continue Reading
There’s a reason why we love TV courtroom dramas. Beyond the shocking objections and confessions, it seems like there’s constant screentime for strong, powerful arguments.
As marketers, that last part is especially exciting. Whether we know it or not, we are unabashed nerds for all things negotiation — and it’s a skill that all of us should master.Continue Reading
There’s nothing that squashes vacation bliss quite like coming home to a crazy inbox.
One minute, you’re reminiscing about the stunning sunset you caught on your last night. The next, you’re scrolling through an overwhelming number of unread emails, desperately trying to discern which ones you actually need to read and wondering why on earth you thought it was okay to take vacation in the first place.
Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour?
That’s why I was not only relieved, but also surprised and delighted, when I attended a holiday party that featured a live, interactive version of an arcade game.
When done right, networking is an incredibly valuable investment of every professional’s time and effort. It helps us make meaningful business connections, get feedback, and advance our careers. And best of all, it pays significant dividends over time.
So why does it seem so unpleasant sometimes?
“Everything’s already been thought of.”
“I don’t even know where to start.”
“I’m just not a creative person.”
We’ve all had those frustrating moments when when we’re expected to come up with a brilliant new idea, but no matter how much we squint at our computer screens, we just can’t seem to think of anything good.
What if I told you you could visit an art gallery … from the comfort of your own home? Or from a bus seat on your commute to work? Or while you’re taking a break for lunch?
If you follow the right people, that’s what Instagram can do for you. There are a lot of really talented artists and designers out there who use Instagram as a sort of mini art gallery — a social portfolio, if you will.
It’s no secret that internet users are no strangers to seeking out the information they need online — in fact, Google now processes over 40,000 search queries every second.
And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads. (Think: pop-up ads, autoplaying video ads, and the dreaded mobile ad that takes up the entire phone screen.)
Technically, your boss owns your professional time. That means it’s perfectly within her rights to reprioritize what you’re working on if she thinks doing so is the best thing for the team.
But even good bosses can have a hard time understanding what’s being sacrificed when they assign new tasks and projects.
