Tactical (Page 7)

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Editing copy boils down to two key things: recognizing weaknesses and knowing how to fix them. It’s a critical part of the writing process and yet, one that’s all too often overlooked. After all, if you don’t know that there’s an issue to begin with, how can you fix it?

That’s why, if you struggle with editing, you’re going to love this article …

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Every time I subscribe to a new podcast or download a new app I have a moment of panic. 

Is this show or app really going to be worth my time? I’m giving up valuable space in my phone for this. Do I really need this in my life?

When that moment of worry sets in, I turn to one thing, and one thing only: the show or app’s reviews. If it’s passed the litmus test of countless other people, I’m sure I’ll be fine. 

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When you work in marketing, establishing partnerships and building meaningful relationships with influencers comes with the territory.

At CreativeLive, I’m constantly seeking out new business leaders to introduce to our audience. For me, this translates into a high volume of cold emails to people who are extremely busy.

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“Is that guy wearing leggings?”

“We should start a business selling male leggings.”

That’s all it took. One week later my business partners and I stood freezing in London’s Brick Lane Market with 22 pairs of female leggings “branded” with our male leggings brand.

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“Am I spending too much time on this?”

For marketers, this isn’t an uncommon question to struggle with. And after questioning myself one too many times, I decided to conduct some research to determine how much time it takes the average marketer to complete a routine task like creating an email, building a list, organizing analytics, etc. 

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Let’s get this out into the open: I bite my nails. Or at least I did. (Kinda gross, right?)

But this past summer, I watched as my then three-year-old son chomped down on his fingernail. That was it. The final kick in the butt I needed to see to finally stop a decades-old bad habit. Little did I know that in my quest to stop biting my nails I’d unlock something much bigger for myself — both personally and professionally. It was mindfulness.

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In the world of marketing, there’s no shortage of new strategies designed to engage audiences and inspire purchases.

From scarcity marketing to viral marketing, there are a ton of different options for businesses to explore. But if there’s one thing we know for sure, it’s that emotions rule our decision-making

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If you experience both pain and relief when reading the title of this post, you’re in the right place.

As marketers, there’s a story that we know all too well. It starts with a meticulously planned email campaign, a carefully selected group of recipients, and a beloved email template to deliver your content exactly as you intended.

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Kurt Vonnegut was not a copywriter … but he could have been.

That’s what dawned on me after reading “How to Write with Style,” an essay Vonnegut published in the 1985 anthology, How to Use the Power of the Printed Word. In it he outlines the eight rules for great writing — rules that can be applied to any type of writing, including copywriting.

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Visual content garners a huge amount of engagement on social media. There’s a reason why 71% of online marketers use visual assets in their social media marketing: People respond to it.

Being able to share this content across multiple platforms, then, is an asset. And one of the best ways to do that is to link Instagram to Facebook — that increases the number of eyes on your visual content.

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An effective content strategy doesn’t rely on only one tactic.

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.

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Some customers are past saving. They’ve made their decision to leave, and they’ll be out just as soon as they can find the “cancel” button.

Of course you don’t want them to leave — nor do you want more customers following suit. 

To prevent more customers from leaving, you need to ask yourself tough questions: How did your churned customer get to that point? And once they’re at that point, is there anything you can do to save the account?

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The best writers aren’t necessarily the smartest, the smoothest, or those with the biggest vocabulary. The best writers are those that possess an unforgettable personality.

A writing personality is just as real, unique, and nuanced as your personality in everyday life — expect you only release it when you create content. And if you can create content that brims with personality, I guarantee that people will love reading it.

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