How to Build A Business Plan That Actually Works [Free Template]
We’re living in a golden age of startups and side hustles, where it seems like more people than ever before are striking out on their [read more…]
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How to Get Started With Paid Search [Free Guide]
In 2016, 96% of Google’s revenue came from paid search (or pay-per-click) advertising. Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign [read more…]
Need to Convert Traffic Into More Leads? Experts Bust Common CRO Myths [Live Hangout]
Many marketers have to find out the hard way that more website traffic doesn’t always translate to more leads. Unless your site is optimized to [read more…]
How to Analyze The Performance of Your Display Ads [Free Guide]
Contrary to what you might think, display ads and inbound marketing aren’t inherently incompatible. In fact, applying inbound marketing principals to your display ad strategy [read more…]
How to Write the Perfect Marketing Email [Free Ebook]
![How to Write the Perfect Marketing Email [Free Ebook]](https://blog.hubspot.com/hubfs/Write-Better-Marketing-Emails-compressor.jpg?t=1481237568314)
From the subject line to the closing, there’s a science to writing the perfect email.
Include too many pictures, and your clickthrough rate may decrease. Write too much text, and your message may overwhelm your reader — especially considering 48% of emails are opened on a smartphone.
How to Create an Annual Marketing Plan [Free Tool]
Do you take a good, hard look at your team’s marketing strategy every year?
You should. An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team’s campaigns, goals, and growth.
How to Increase Engagement Using Video Thumbnails in Your Emails [Live Event]
Are you looking for new ways to experiment with your email marketing and increase engagement and conversion?
With video in general becoming a more and more important content format for marketers, we put our heads together with the folks at Wistia to see how using video thumbnails in your email marketing affects engagement.
How to Run a Competitor Analysis [Free Guide]
When was the last time you performed a competitor analysis for your brand?
Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product. For others, analyzing the competition doesn’t go further than scrolling through their social media accounts every morning.
26 Clever Ideas for Marketing Over the Holidays [Free Guide]
![26 Clever Ideas for Marketing Over the Holidays [Free Guide]](https://blog.hubspot.com/hubfs/Holiday%20Marketing%20Campaigns.jpg?t=1478259326041)
No matter what sector you’re in, the holiday season is a time when marketers can drive new sales, attract new customers, and create valuable promotional deals.
With all of that opportunity comes the need for extra marketing efforts around the holidays. But it’s not enough just to execute deals like every other brand out there — holiday sales also bring holiday noise, so it’s essential that your marketing efforts to stand out from the crowd.
How to Run Successful LinkedIn Ads [Free Two-Week Planner]
![How to Run Successful LinkedIn Ads [Free Two-Week Planner]](https://blog.hubspot.com/hubfs/LinkedIn%20Sponsored%20Content.png?t=1478000318625)
LinkedIn is the #1 social media platform for B2B content distribution. That makes it a key platform to generate leads, build professional relationships, and drive leads.
But it’s not enough to use LinkedIn just to build an organic following. If you want to effectively expand your content’s reach and get it in front of the right eyes, you should be using LinkedIn’s Sponsored Content feature.
How to Excel in Community Management: Advice from 12 Experts
Community management has become an essential part of a successful long-term social media marketing strategy. In fact, it’s turned into more than just a social media strategy: Community management leads to customer retention, and studies have shown that profits increase 95% when retention grows over 5%.
The Ultimate List of 250+ Marketing Statistics [New Data]
We’ve all been there … the wild goose chase of finding the perfect statistic.
You’re writing a blog post on the importance of using video in your social media strategy, for instance. As you crank through your outline, suddenly you pause. If only I had a stat to insert here.
The Marketer’s Guide to Mobile [Free Kit]
As marketers, we know that the term “mobile optimization” can sometimes seem like just another hot button term these days. And the actual process of optimizing your brand’s site can be somewhat intimidating.
In hopes of making the whole process a little less daunting, we teamed up with Localytics to bring you The Marketer’s Guide to Mobile.
6 Key Takeaways From an Analysis of 200+ Popular Pinterest Infographics
The following is an excerpt from our free resource, How to Create Beautiful Infographics. If you’d like to download the full guide, click here.
Chances are, if you’re reading this, you’re creating an infographic to use on social media or a marketing campaign. If you’re creating the infographic for marketing purposes, you’ve got one more step, and that’s promoting it.
The Smart Marketers Guide to Growth Hacking [Free Download]
Back when Sean Ellis first coined the term “growth hacking” in 2010, many marketers were skeptical about whether or not it was just a passing fad. A few years down the line, growth hacking tools, tactics, and strategies have proven hugely successful for both big name brands and unknown startups.
But what exactly is growth hacking, and how is it different from regular marketing?
How to Get More Twitter Followers: 10 Expert Tips [Free Kit]
Unless you’re a celebrity or a household name brand, it’s really difficult to build a substantial following on Twitter. Maybe you’ve made it to a couple thousand followers but can’t seem to bump it up any more.
Frustrating, isn’t it?
The Marketer’s Guide to Facebook Live [Free Guide]
![The Marketer's Guide to Facebook Live [Free Guide]](http://cdn2.hubspot.net/hubfs/53/00-Blog-Related_Images/facebook-live.png)
At a conference in June, a Facebook VP said that in five years time the platform would be “all video.” That’s a bold statement, but it’s not unbelievable if you’ve scrolled through your News Feed lately.
And one of the biggest drivers behind the growing prevalence of video is Facebook Live, which only was introduced in April of this year, but has since become a major distribution channel for both publishers and brands.
How to Master a Successful Marketing Campaign in Trello [Free Guide]
Efficiency, collaboration, communication, and meeting deadlines — these all seem pretty relevant to your team’s success, right? Especially when running big marketing campaigns with a lot of moving pieces.
Whether you’re the solo marketer at your company or part of a 25-person team, staying organized and accountable is super important to executing marketing campaigns. That’s where Trello comes in.
15 Time-Saving Email Templates for Marketing & Sales [Free Guide]
![15 Time-Saving Email Templates for Marketing & Sales [Free Guide]](http://cdn2.hubspot.net/hubfs/53/00-Blog-Related_Images/email-templates.png)
We waste a lot of time reading and responding to emails at work. So much so that many people have become obsessed with optimizing their time spent “dealing” with email — whether that’s putting limits on the number of times they check their inbox during the day, using a productivity method such as inbox zero, or investing in tools to manage the mess of incoming communications.
How to Use Snapchat for Business: A Guide for Marketers [Free Ebook]
![How to Use Snapchat for Business: A Guide for Marketers [Free Ebook]](http://cdn2.hubspot.net/hubfs/53/00-Blog-Related_Images/snapchat-business.gif)
It used to be easy for marketers to write off Snapchat with its ephemeral social messaging and wacky selfie filters as a silly mobile app.
But the tool has quickly become the social media darling of the marketing world, leading advertisers to rethink their decision to overlook the platform — in large part because of its rapid growth.