Professional Development (Page 12)

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This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

The marketing and advertising industry is obsessed with shiny objects — the shinier the better. Our attention is focused on hiring employees who understand the latest platform, process, tool, or software.

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Did you know that Elon Musk collects James Bond memorabilia? Or that television host Bob Barker trained in karate under Chuck Norris for eight years?

The hobbies we keep reveal a lot about our personalities. But did you ever stop to think that there are some hobbies out there that can actually make you smarter?

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If only there were more hours in a day. For most marketers, this is something we find ourselves asking all too often.

Despite our earnest desire to check off more on our to-do lists, much of our daily schedule is littered with interruptions. In fact, the average office worker becomes distracted every three minutes

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If you were to ask a room full of marketers from all over the world which marketing tactics they think are least worth the investment, you’d probably get a flurry of strong opinions.

But what if you asked them to name the most overrated marketing tactic? Would their answers vary that much?

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Picture this: You’re running late for work, your hair is a mess, and you’re convinced that your car keys actually grew legs and wandered off without you. Do you stop everything and grab some breakfast?

Approximately 31 million Americans — that’s nearly 10% of the population — are guilty of skipping their morning meal.

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This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.

Do you actively express interest in wanting to know more about something? Are you constantly testing your campaigns to uncover trends and patterns? Do you find yourself asking a lot of questions?

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Companies are always looking for ways to hire exceptional employees. In fact, finding and hiring top talent was one of the top challenges marketers reported in 2015.

But what do job seekers actually look for in a new company? How concerned are they about the culture at your company, or how much they’re paid, or whether they’re working in a particular industry? And how do these priorities differ depending on where you are in the world?

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There are a lot of misconceptions about leadership floating around in the business world. Think great leaders love the spotlight? Or that they have all the answers? Or they got to where they are by taking a lot of credit for big wins?

These leadership myths are all too common. In fact, great leaders don’t seek attention; they find pride in helping others succeed. They aren’t all-knowing; they use their resources to turn ideas into executable plans.

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Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs.

Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator.

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2.4 million emails. 108,000 YouTube views. 50,000 Google searches. 10,000 tweets.

These numbers represent what goes down on the internet in just one second. I repeat, one second.

These days, the world spins too fast for formal, one-time marketing training. 

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Ah, the perennial desire to be more productive.

For better or for worse, we’re always looking for new ways to do more, and do it faster. What can we knock off the day’s to-do list during our commute? What music should we listen to at work to make us work smarter? What foods should we eat to stimulate brain activity?

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If a picture really does “speak 1,000 words,” then what does your profile photo say about you?

Before you go uploading any old photo online to serve as a representation of yourself, it’s important that you put some thought into the selection process. 

Sure, you might want to show off your awesome tan from the cruise you just went on, but is that shot of you sporting sunglasses with an umbrella drink in hand really the best option?

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