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Ever find yourself with a ton of ideas that you don’t know what to do with? You can picture what you want to do in your head, but you don’t have the technical skills to actually execute on them.

You need a developer — someone with the expertise required to take all of your grand plans and actually turn them into something.

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Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover the questions I use when interviewing candidates for inbound marketing positions.

These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people.

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This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

High staff turnover can be a problem for any company. Teams typically rely on each and every member to keep things moving forward, so when someone leaves, it can often disrupt progress.

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Companies are always looking for ways to hire exceptional employees. In fact, finding and hiring top talent was one of the top challenges marketers reported in 2015.

But what do job seekers actually look for in a new company? How concerned are they about the culture at your company, or how much they’re paid, or whether they’re working in a particular industry? And how do these priorities differ depending on where you are in the world?

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When you first start out in your career, growth seems straightforward. You do great work, and then you get promoted to the next level. Simple as that.

But as you start to progress up the ladder, figuring out how to get to the next level in your career becomes more complicated. 

If you’re an ambitious leader looking to progress to the next stage, what should you be doing?

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Every company deals with employee turnover. Even in a healthy economic climate, it’s inevitable that some of your people will seek a career change, move cities, get recruited by a competitor, or part ways with your company. 

But there’s a difference between healthy and unhealthy employee turnover. You want your best hires to stay and grow their careers at your company — and if they’re leaving, you need to find out why.

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You know what gets discouraging? Sending out emails, but not receiving any responses. At all. So how do you send a networking email that people will actually respond to? Writing an effective networking email that gets results takes more effort than simply typing up a few sentences in a “compose” window.Continue Reading

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So you’ve finally gotten buy-in from your boss to start implementing inbound at your company. Next up? You have to start assembling or reconstructing your team for inbound — and with that comes a lot of things to think about.

You already know that inbound roles and responsibilities often differ from those of traditional marketing positions, but because of this, remodeling your team for inbound starts to become a little more complicated.

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Are you a jack of all inbound trades or a master of one? If you’re looking for a new gig, recent research shows that you may be better off as the former.

According to a new study by Fractl and Moz, there’s an increasing demand for marketers with a varied skill set. The study also found that demand is high for inbound skills, with significant growth seen in the number of roles seeking social media, content marketing, and digital marketing skills. However, employers struggle to find well-rounded marketers with the technical and creative competencies needed to succeed in today’s marketing landscape.

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Writing blog posts and other content takes time — time you and your team might not feel like you have to spare.

And yet, you keep reading that companies regularly publishing quality content to their blogs are reaping the biggest rewards in terms of traffic and leads. Better yet for those companies, those results continue to pay out over time thanks to search engines.

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Startups that want to build a powerful content marketing strategy must first build a powerful content team within the marketing organization.

Seems simple right? I wish. It takes time — and time is something most fast-growth companies don’t have. You need to build the right content marketing team, right now.

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Whether you are currently working at a higher education institution and are delving into the world of inbound marketing or you are a job-seeker looking for a position in higher education marketing at a university or marketing agency, there are skill sets that can help you succeed. Sure, there are the usual tactics that anyone in the field of inbound marketing needs to know, but before you even get to that point, there are some broader skills and knowledge that are specific in the higher education industry.

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This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.

My freshman year of college, I had a roommate who participated in an internship program in Washington, D.C. At the end of the internship, the students in the program attended a networking event with alumni in the city. She told me that she and the other interns competed to collect business cards — the “winner” was the one who ended the night with the most.

Hopefully, this isn’t the way you’re networking.

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