The State of Inbound 2016 Is Here [New Report]

September 12, 2016 Admin Wordpress 0

Over the past few years, we’ve observed innovations in technology that have drastically changed the digital experience for people all over the world. More people are using mobile to access the internet than ever before, newsfeeds are packed with content, and bots are redefining what it looks like to complete the most common of online tasks.

And as technology changes, the inbound marketing methodology must evolve with it.

The Essential Guide to Sales & Marketing Alignment [Free Kit + Templates]

June 2, 2016 Admin Wordpress 0

Back in 2011, the Aberdeen Group released a study that claimed highly-aligned organizations achieved an average of 32% year-over-year revenue growth, while their less aligned competitors saw a 7% decrease. Today, smarketing continues to serve as one of the largest opportunities for improving business performance.

While aligning your sales and marketing teams sounds like a no brainer, it’s not something that’s going to happen overnight.

Sick of Slimy Sales Tactics? It’s Time to Join the Movement [Petition]

March 15, 2016 Admin Wordpress 0

What’s the worst slimy sales tactic you’ve run into? Was it an overly aggressive “Buy Now!” pop-up, or maybe a late night cold call that sent shivers down your spine? Sadly, I’m sure there’s been far more than any of us want to remember.

I’ve been outspoken about the ineffectiveness of slimy sales in the past. Look, I get it. I know 42% of sales reps admit to struggling with prospecting. 

How to Create Sales Presentations That Close Deals [Free Ebook]

December 1, 2015 Admin Wordpress 0

As a marketer, you work hard every day to generate, qualify, and deliver leads to your sales team. You can’t afford to let your leads flounder after you hand them off.

Unfortunately, thanks to today’s hypercompetitive sales landscape, prospects are inundated with more information and content than ever. In other words, your dry, jargon-filled deck isn’t going to cut it anymore. 

10 Tried-and-True Tips for Sales and Marketing Alignment

October 6, 2015 Admin Wordpress 0

My interest in smarketing best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing was much harder to get right. When we were a smaller team, I could meet 1:1 with each salesperson and talk about how we could help generate more (and better) leads … but that wasn’t scalable as we grew.

It’s Not You, It’s Them: 7 Signs Your Lead Is a Terrible Fit

October 5, 2015 Admin Wordpress 0

There’s a really big difference between passing off leads to your sales team, and passing off qualified leads to your sales team. 

While a mixed bag of leads will often leave them tied up on calls that won’t translate to much for the business, a list of qualified leads will set them on a path that might actually result in a sale. 

What’s the best way to separate the good from the bad?

What a Basic Sales Process Looks Like [Infographic]

October 4, 2015 Admin Wordpress 0

This post originally appeared on HubSpot’s Sales blog. To read more content like this, subscribe to Sales.

There’s a reason why teachers instruct students to make an outline before they start writing a paper. With a defined outline, writers ensure they address each point in the correct order. Without an outline, writers sometimes forget to include a crucial argument, or construct their paper in an illogical manner.

The Essential Marketing & Sales Metrics Your Team Should Track

September 16, 2015 Admin Wordpress 0

Every savvy marketer knows how important it is to track, test, and measure different metrics. It helps you figure out your baseline performance and ensure you’re improving over time.

But it doesn’t make sense for every person on your team to track every single important metric individually. Each different role should be responsible for measuring and analyzing certain metrics over others, and then reporting on them to the rest of the team.

Traditional vs. Predictive Lead Scoring: What’s the Difference?

September 14, 2015 Admin Wordpress 0

What separates a qualified lead from an unqualified one? That’s the burning question we all have.

We want to make sure we know the key factors that make someone qualified so we can focus on the creating and delivering the right content through the promotional channels that make these most sense. Once we establish that framework, we can then help our sales teams make the most of their time by providing them with the means to prioritize leads.