7 Ways to Get More Value From Your PR Campaigns

May 10, 2016 Admin Wordpress 0

You’ve worked your socks off to get as much press coverage as possible. You’ve created blog posts, been included in news articles, and even made an appearance in a few features. A successful campaign is something to be proud of, so sit back for a minute and admire the fruits of your labour.

Done? Now it’s back to business.

19 Online Review Sites You Should Be Collecting Business & Product Reviews

September 17, 2015 Admin Wordpress 0

We (and the rest of the internet for the past decade) have already spent some time convincing you of the importance of acquiring online reviews for your business. So let’s just assume you’re sold on the benefits of having a bunch of people tout how awesome you are on the web.

That being said, it’s not safe to assume we all know exactly where in the wide world of the web we can point those well wishers when they want to sing our praises.

Pitching the Perfect Image: A Look at Top Publishers’ Image Sizes

August 3, 2015 Admin Wordpress 0

There’s no denying the power of visuals — including at least one image in your post can double your shares while also helping your audience retain more information than with text alone.

This is especially true in the PR and media world. When pitching a story, many more PR pros are including images and infographics in the hope of getting a hit. 

Though there are many things to consider when designing an image for a campaign, one crucial thing often falls by the wayside: optimizing the image for the width of the site you’re pitching.

7 Important PR Lessons Every Content Marketer Needs to Learn

July 1, 2015 Admin Wordpress 0

I tried to explain public relations to my grandmother once …

This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation.

“So, it’s advertising,” she’d say, and I’d try again to explain that, no, it’s not.

Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off

May 29, 2015 Admin Wordpress 0

Unsatisfied by his current job, Tom Dickson found himself with three things: the need for a change, a passion for bread making, and a $10 vacuum motor. 

In search of a way to combine them, Dickson started his own blender company, Blendtec. Unfortunately, he quickly found that generating buzz for blenders wasn’t all that easy. 

Then one day, his marketing director found inspiration in a pile of sawdust left behind by one of Dickson’s “blender durability experiments,” and proposed an idea that would soon propel Blendtec to fame. 

How to Create a Social Media Crisis Management Plan [Free Template]

May 19, 2015 Admin Wordpress 0

Social media community managers and public relations professionals have to deal with little problems every single day. These could include nasty comments, unhappy customers, delivery issues, or a marketing faux pas — all problems that arise frequently and deserve reasonable and empathetic responses. 

There are times when they also have to deal with real crises, such as gun terror, natural disasters, and white collar crime.