Blogging (Page 6)

Blogging refers to writing, photography, and other media that’s self-published online. Blogging really started as an opportunity for people to write about their experiences in diary-style entries, but it has since been tranformed to a new form of storytelling and information transfer.

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One of the most frequent questions we get from aspiring and current inbound marketers is, “How do you manage all of that content?”

When we tell them we use an editorial calendar, the next question is often, “Oh, how much does that cost?”

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It’s not enough just to write some content, publish it, and cross your fingers it does well. Most experts have found it takes a lot of thinking, strategizing, and optimizing to create content that your audience not only reads, but shares with their networks and links back to on their websites.

SEO Expert Steve Wiideman, for example, recommends starting with question-based keywords and prioritizing them by search volume.

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If you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor.

To the average overseer, it’s nothing short of chaos. But for me, there’s a system … at least, that’s what I tell myself. 

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Do you compliment your friend on his new haircut, or complement him? Did that movie have an affect on you, or an effect? Did you walk fewer steps or less steps than you did yesterday?

The English language is full of confusing spelling and grammar rules. It doesn’t matter if you’re still a student or writing professionally for your job: From time to time, we all need a little reminder for how to spell a difficult word or whether it’s okay to start a sentence with “and.”

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B2B marketing survives and thrives on the steam engine of content. But it can be hard to fuel that engine with constant inspiration day after day, and week after week.

Nonetheless, you’ll still need to produce high-quality blog posts and articles on a regular basis to build credibility and visibility, with 91% of B2B marketers using content marketing and 84% using it to spread brand awareness.

How do you keep up? One good answer is crowdsourcing.

As a B2B marketer, you can leverage your online relationships to have content produced for you, whether it’s user-generated content (UGC) produced by customers, or commentary from industry thought leaders. In one study, 70% of U.S. consumers noted that they trust brand recommendations from friends, above and beyond a company’s own content marketing, which means, at least some of your content should come from people similar to your readers.

By crowdsourcing, you’ll get content that’s relevant, targeted, and full of new insights. What’s more, you’ll gain fodder for your own creativity, as well as more free time to put inspiration to work in your marketing endeavors. Here, we’ll share some best practices for crowdsourcing your next blog post.

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When I first started editing pieces for HubSpot’s Marketing blog, I was really, really scared. 

I had spent the previous months as a full-time writer, soaking up as much feedback as I could to write the best pieces possible. Then, the tables were turned. Suddenly, I had to be the expert on what we should be publishing, how to fix incoming pieces, and how to give feedback to people who had decades more experience than I in marketing. 

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A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot’s Marketing Blog — people who had opted in to receive emails about new content we published on the blog. This subscriber purge brought our total subscriber count from 550,000 down to 300,000.

We’re crazy, right? We must be crazy. We’re the same people who just recently blogged about how important growing subscribers is to increasing blog traffic. What gives?

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Kurt Vonnegut was not a copywriter … but he could have been.

That’s what dawned on me after reading “How to Write with Style,” an essay Vonnegut published in the 1985 anthology, How to Use the Power of the Printed Word. In it he outlines the eight rules for great writing — rules that can be applied to any type of writing, including copywriting.

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The best writers aren’t necessarily the smartest, the smoothest, or those with the biggest vocabulary. The best writers are those that possess an unforgettable personality.

A writing personality is just as real, unique, and nuanced as your personality in everyday life — expect you only release it when you create content. And if you can create content that brims with personality, I guarantee that people will love reading it.

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When it comes to blogging, there are tons of excuses we give ourselves (or sometimes our bosses) explaining why we just can’t get to writing them right now. While many of these excuses (not enough time, too busy with client work, no writers on staff to create content or edit it, etc.) may in fact be valid and perfectly understandable, it doesn’t change the fact that in order to have successful content marketing, you must also have frequent, relevant content to actually post, too.

So instead of continuously finding reasons to put blogging on the back burner, why not define what the time wasters at work are that are preventing you from getting it done, and change them? Here are a few common ones to start off with that may help at your place of business:

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Visual content: We all know we need it … but many of us don’t have the skills, tools, or knowledge of how to do it well. 

Since 2013, Canva’s been on a mission to change that. Turns out, it’s working. Two years after launching, the company has nearly seven million users, and it’s growing by 30K users each week day.

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If you were starting a business today, would you decide to go after one of the most monstrous companies in the world? 

Back in 2007, that’s precisely what Gabriel Weinberg did. He founded the company DuckDuckGo — a search engine that directly competes with Google.

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