7 Marketing Automation Mistakes You Can’t Afford to Make

November 25, 2016 Admin Wordpress 0

I have money in my savings account because my bank has a built-in auto-deposit process. I’m not logging into my account every day and moving money around, but when I do log in, I can see the progress I’ve made toward my goals by setting my account to automate deductions.

Think of marketing automation like auto-deducting money from your checking account and putting it into savings: The automatic process lets you invest in your future goals in an easier way than if you did it manually.

Google is Cracking Down on Intrusive Mobile Pop-Ups: Here’s What Marketers Need to Know

August 25, 2016 Admin Wordpress 0

Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google’s product announcements, usability is usually at the heart of the modification.

So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise that the major reason behind it was to enhance the user
experience.

How Internet Behavior is Changing Around the World [Infographic]

February 29, 2016 Admin Wordpress 0

Last year, marketers and businesspeople around the world saw a huge change in the way people use the internet. Most notably, in May 2015, we saw that more people were using their mobile devices to search for things online than on their desktop computers.

But these changes aren’t happening at the same rate everywhere in the world. In Iceland, Monaco, and Ukraine, the majority of internet users are using desktop to surf the web.

8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now

August 19, 2015 Admin Wordpress 0

A lot can happen in eight years.

Think about what happened in 2007, for instance. That year, Apple launched the very first iPhone, J.K. Rowling published the final book in the Harry Potter series, and HBO’s The Sopranos aired the controversial final episode.

Now, Apple’s about to release the iPhone 6S, filming has begun for the movie version of the Harry Potter’s spin-off book Fantastic Beasts and Where to Find Them, and Game of Thrones has displaced The Sopranos as the most popular HBO show of all time.

Gmail, Outlook, Yahoo! & More: How to Optimize Emails for Different Email Clients

August 14, 2015 Admin Wordpress 0

Email marketers don’t have it easy these days.

In the early days of email marketing, we only had to worry about a handful of desktop email clients. Now, we have to make sure our marketing emails look good in a variety of desktop clients, from Gmail to Outlook to Yahoo! Mail. On top of that, you have to consider mobile users, too — after all, 53% of people read email on their mobile devices.

Is Your Website’s Viewport Configured for Mobile Users? Here’s How to Do It

August 4, 2015 Admin Wordpress 0

You’re out with friends, laughing, having a grand old time — when someone asks the group a total brainteaser: “Why don’t ‘B’ batteries exist?”

You’re stumped. Your friends are stumped. You whip out your smartphone and type the question into the Google machine. And boom: Up pops a battery company’s blog post on the nationally uniform specifications for the size of battery cells. It’s exactly what you were looking for, you nerd.

How to Get a Personalized Assessment of Your Website [Free Tool]

July 23, 2015 Admin Wordpress 0

Back in 2007, we launched a tool called Website Grader. Since then, it’s evaluated 4 million websites, helping many businesses identify website optimization opportunities.

But a lot has changed since 2007. Websites have changed significantly in terms of design, functionality, and purpose. So, to continue to be helpful, Website Grader needed to change, too.

How to Make a Mobile-Friendly Website [Free SEO Guide]

May 5, 2015 Admin Wordpress 0

The search engine goliath Google hath laid down its wrath once again — this time targeting the mobile web.

On April 21st, 2015, Google began rolling out its “mobile-friendly” update, which makes mobile-friendliness a stronger ranking factor for mobile searches. The aftermath of this rollout, dubbed “Mobilegeddon,” has resulted in thousands of non-optimized websites plummeting in mobile search results. 

Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site

March 19, 2015 Admin Wordpress 0

 

Brands with both a physical and digital presence make almost 30% more in revenue. Consumers report a higher level of satisfaction with brands that have both a brick-and-mortar and online store, according to a recent study. Legacy brands who once hailed shopping malls as their “mecca” are now having to close shop, and once-startup, online-only brands, including Warby Parker and Birchbox, are moving in and opening their doors.