Media (Page 5)

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Inbound marketing is an established practice for industries like ecommerce, software, financial services, and and travel. The idea is simple: attract leads and customers, and use technology to nurture those relationships at scale. Inbound has been shown to save $14 for every new customer acquired and double conversion rates from 6% to 12%.

Digital publishers and advertisers are in a great position to see similar results.

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Publishing is a traditional industry, and much of what happens on a day-to-day basis is grounded in routine. At the same time, the economics of the media landscape are changing. Price points on direct-sold ad revenues are declining, and costs per acquisition (CPAs) for new eyeballs are rising.

Change needs to happen, but it doesn’t need to happen overnight. Here are 6 tips to keep in mind when bringing change to your publishing organization.

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

There’s no denying the power of visuals — including at least one image in your post can double your shares while also helping your audience retain more information than with text alone.

This is especially true in the PR and media world. When pitching a story, many more PR pros are including images and infographics in the hope of getting a hit. 

Though there are many things to consider when designing an image for a campaign, one crucial thing often falls by the wayside: optimizing the image for the width of the site you’re pitching.

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