Marketing data (Page 4)

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Ever find yourself elbows deep in an Excel worksheet with seemingly no end in sight? You’re manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, “There has to be a better way to do this.”

Truth be told, there probably is … you just don’t know it yet. Excel can be tricky that way. On one hand, it’s an exceptionally powerful tool for reporting and analyzing marketing data. On the other hand, without the proper training, it’s easy to feel like it’s working against you. 

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Spending countless hours analyzing your marketing performance every week? Sure, it’s important, but you also have to create content, manage contributors, run your marketing campaigns … the list goes on. 

What if I told you it was possible to analyze your marketing in just 15 minutes a day? 

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Have you ever wondered how much other marketers out there are making?

What about the marketers working right alongside you? How much are they making? More than you?

While discussing salaries is kind of a taboo subject in the U.S., it’s perfectly normal to be curious about how your salary compares to that of other marketers. (Trust me, we think about it too.)

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Every year, the marketing industry undergoes some serious changes. New technology emerges, people’s behaviors change, and as a result, marketers are often left with an entirely different playing field. 

To make better sense of these changes and trends, we did some research and collected insights from 4,000 marketers and salespeople. HubSpot’s new State of Inbound 2015 report is available today, and we have a ton of valuable industry data to share with you.

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Did you know that there is a certain type of blog post that makes up 10% of a blog’s repertoire, but are responsible for generating 38% of total blog traffic? If you do the math, that means just one of these special posts brings in the same amount of traffic as six regular posts.

In a recent study, we investigated these standout posts, which we call “compounding posts,” and discovered that they’re found in all types of business blogs. Yep, even yours — you just have to know how to find them.

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When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel. 

But once you have a lot of leads, you need to figure out who’s really interested in your product and who’s just starting to look around.

That’s where lead scoring comes in.

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When it comes time to assess your marketing efforts, it’s not uncommon for you to run into a ton of questions.

How are your contacts trending month over month? Was the time you spent creating social media graphics for that campaign worth it? And what about your email marketing efforts? How are those stacking up against your paid initiatives? 

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With over 270 million active global users, Twitter is a great platform for businesses to communicate with their current audience, gain new prospects, and drive traffic to their websites.

But just because lots of people are on Twitter doesn’t mean they all use it the same way. For marketers looking to drive traffic, subscribers, leads, and customers to their websites, knowing more about who uses the platform and how they use it is essential.

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Over the years, I’ve seen my fair share of bad surveys. Those tend to be easier to identify than good ones. You’ve probably taken some yourself — they often have poorly worded questions and tend to drag on forever.

Good surveys, on the other hand, are forgettable. The best experience you can aim for is for the respondent to finish and think, “Well, that was tolerable.”

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This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.

This week, Mary Meeker, a partner at Kleiner Perkins Caufield and Byers, released her annual Internet Trends report. It’s the 20th edition in a series spanning back to 1994 — the year Yahoo launched and three years before Google.com was registered.

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Data can be very powerful. If you can actually understand what it’s telling you, that is.

It’s not easy to get clear takeaways by looking at a slew of numbers and stats. You’ve got to have the data presented in a logical, easy-to-understand way.

Enter data visualization. The human brain processes visual information better than it processes text — so using charts, graphs, and design elements, data visualization can help you explain trends and stats much more easily.

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One of the most important things a brand can do is understand its target audience. What do they worry about? Where do they hang out? How do they prefer to interact with brands? 

When they dive into answering these questions, many businesses discover that social media is a goldmine for their marketing efforts. Not only are social networks a popular place for people to hang out on, but also consumers expect brands to have a presence on social media.

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We all want to crush our goals month in and month out. Right?

But just because we want to crush our goals doesn’t mean it always happens. We’ve all had a time in our career when we didn’t achieve our company’s goals.

It happens more often than you’d think. In a recent study, we found that only 23% of people were exceeding their revenue goals.

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This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

Determining the success of your marketing programs and analyzing key performance indicators (KPIs) can be challenging if you don’t have access to industry data.

But how can you improve your KPIs if you don’t understand which ones really matter?

To find out how companies are generating demands for their brands and how successful they’ve been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe.

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