lead generation (Page 4)

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Just like some words are more persuasive than others, some designs are more persuasive than others, too. A landing page’s layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form.

Want to design a landing page that persuades people to convert? Then you’ll need to take a step back from the aggregate data about site visits, conversion rates, and lead numbers, and think hard about the human behind the screen.

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Optimizing your web pages shouldn’t just be a task on your to-do list. It should be an overarching strategy — something you think about and test and tweak every single day.

Why? Because your website is how people get to know your brand, and having optimized web pages will make for a more engaging and delightful experience. Plus, you’ll see greater returns on the content you publish across your marketing channels.

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“We need more leads.” 

Pretty much every B2B marketer has heard this phrase from their sales team at some point in their career. And after hearing it, most marketers are left in a sticky situation: They suddenly have to do more with the same budget and the same number of hours in a week. 

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According to the 2014 State of Inbound Marketing, marketers are obsessed with generating more leads: Nearly a quarter of surveyed marketers rank lead generation as their number one priority.

But just because lead generation is a priority doesn’t mean it’s easy to find great information about it. There’s plenty of content online about how to generate leads, but it can sometimes be difficult to sift through it all and find out what really works.

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Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. 

It’s also one of the most important conversion factors. A great value proposition could be the difference between losing a sale — and closing it. 

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Optimizing your marketing campaigns for mobile users isn’t just about having your landing pages render nicely on all smartphones and tablets. It’s also about considering the user behind the device; what they’re doing and thinking about while they’re using it. And while the same people tend to use both mobile and desktop, their behavior and goals at a given time differ depending on the device they’re using.

But differ how, exactly? I spoke to nine digital marketers to ask what they’ve learned about their mobile audience and how they’ve adapted their campaigns accordingly.

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In the sales and marketing world, there are few issues that are getting more attention than the issues surrounding lead management and follow up. In my experience, clarity around lead management, qualification and response times are the crucial linchpin to align sales and marketing efforts.

It’s a rather scary statistic, but according to a study most recently done for Harvard Business Review, 71% of qualified leads are never followed up with. What’s more is, of the leads that are followed up on, they’re only touched an average of 1.3 times. This represents tremendous opportunity costs not only in revenue, but in the customer/prospect experience as well.

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Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious — but I’m surprised how few people actually apply this knowledge to their websites to improve conversions.

I’m all about low hanging fruit; about undertaking the easiest tasks that will have the biggest results. What I’m about to describe in this article has the potential to improve your site dramatically with just a few, critical changes.

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Calling all marketers who are totally, completely, 100% satisfied with how your marketing channels are performing. I have some bad news for you:

There’s still more work to be done. A lot more.

You see, unlike Michelangelo’s Sistine Chapel ceiling, or Da Vinci’s Mona Lisa, marketing isn’t a piece of artwork that has a finite end.

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We marketers seem to like rules. (And when none exist, we’ll settle for guidelines.) Those of us who write about the marketing space appear to recognize this tendency, which is why you’ll find so many benchmarking reports, how-to articles, and definitive lists for marketers.

Some challenges, however, are too nuanced for a binary best practice.

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emotion-on-landing-pages

Emotion is a major force in online sales. As much as we tend to disparage “emotion” in purchasing decisions, the fact is everyone thinks and makes choices based on emotion.

We can’t prevent this. Emotional decision-making is hardwired into our brain’s functionality. In fact, without guidance from our emotions, decision-making would be nearly impossible.

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

state-of-inbound-marketing-chartsThe best marketers I know are curious.

They’re curious about the latest social media update. They’re curious about finding solutions to the biggest problems their customers face. And they’re curious about how they’re performing — especially in comparison to their peers.

If you consider yourself a curious marketer,

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