8 Brainstorming Ideas to Inspire Brilliant Pitches

September 6, 2017 Admin Wordpress 0

Coming up with fresh, new ideas isn’t easy. And when your job requires churning them out on a daily basis, it can be easy to hit a wall. (Not to mention frustrating.)

That’s why brainstorming sessions can be so helpful. But, as many of you probably know by experience, some brainstorming sessions are more productive than others.

What Is a Pillar Page? (And Why It Matters For Your SEO Strategy)

September 6, 2017 Admin Wordpress 0

Just when you thought you understood SEO … search changed. Again.

“Understood” is a strong word. Search engine algorithms change at such a rapid tick, it’s hard to keep up with the best strategies to optimize your blog to rank on the first page of SERPs. But this change is a biggie, so hang onto your keywords for this one.

How to Identify Which Experiments to Run

September 1, 2017 Admin Wordpress 0

The last time I made an appearance here on the HubSpot Marketing Blog, I wasn’t shy about my love of experiments.

At the same time, I wasn’t shy in my sense that, all too often, they’re conducted for the wrong reasons. We talked about how the purpose of online experiments is to answer questions about how people use your website.

How to Use Excel: 14 Simple Excel Tips, Tricks, and Shortcuts

August 31, 2017 Admin Wordpress 0

Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I’d ever need to do manually can be done automatically. Need to merge two sheets with similar data? Excel can do it. Need to do simple math? Excel can do it. Need to combine information in multiple cells? Excel can do it.

What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy

August 30, 2017 Admin Wordpress 0

Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job.

Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered the iconic slogan — “It’s toasted” — to differentiate the brand from its competitors.