11 Examples of Facebook Ads That Actually Work (And Why)

November 30, 2016 Admin Wordpress 0

One average, Facebook is home to 1.18 billion daily active users — from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy. 

For brands, posting on Facebook alone isn’t enough anymore — especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you’re smart about it.

How to Engage Your Audience Using Digital Advertising

September 22, 2016 Admin Wordpress 0

Digital advertising doesn’t have the best reputation amongst consumers. In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads.

Over half of the respondents said they used ad blockers or were planning to install one in the next six months — certainly not something most brands want to hear, but what’s the solution?

How to Create Banner Ads That Get Results: A 10-Step Guide [Free Ebook]

September 20, 2016 Admin Wordpress 0

Banner ads get a bad rap, and are often thought of as old-school due to their disruptive nature. But believe it or not, there’s way to make inbound-y banner ads that actually drive results.

However, even marketers that recognize the value of banner ads struggle to design ones that don’t seem spammy, let alone ones that get desired results.