“Is that guy wearing leggings?”
“We should start a business selling male leggings.”
That’s all it took. One week later my business partners and I stood freezing in London’s Brick Lane Market with 22 pairs of female leggings “branded” with our male leggings brand.
You may not spend much time thinking about your posture when you’re getting work done at your desk each day, but it can have a significant long-term impact on your health.
Just think about how much time you spend at your desk. Often, you’ll be sitting or standing in the same position, hour after hour, day after day, week after week. If your position of choice is hunched over, or puts a strain on your neck, or means you type in a way that stresses out your wrists … then you’re might run into some health issues down the line.
Not everyone is ready to buy your product or service the first time they come to your site and that’s okay. With the right amount of time and information they will warm up to your brand, assuming they’re the right persona for your product or service, of course.
Nurturing campaigns are essential for keeping these people who visit your site but aren’t ready to immediately buy engaged with your brand. Essentially these campaigns are a series of emails aimed at keeping you top of mind while building trust and moving your lead further along in the buyer’s journey.
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
For all the fear surrounding ad blocking, there are still a lot of people watching ads.
Consider Geico’s Unskippable pre-roll ad: It currently has more than 8.1 million views on YouTube.
The sheer volume of sales you experience during the holiday season could put you in a very different situation during tax season next year. There are several considerations you’ll have to keep in mind, such as an increase in revenue, locations where you or other staff members work, and potential exemptions. These tips won’t make up for advice from an accountant, but these are some things to keep in mind when dealing with sales tax.
What are kids looking at when they spend hours a day on their phones? As an education marketer – you want to make sure some of that attention is coming your school’s way. With the wealth of school content available to students, you can be sure some schools are getting prospective students’ time, so some of it should be yours, right?
Marketing is a fast-moving industry by nature. Like most years, a whole lot has happened in the marketing world in 2015.
Marketing is becoming more localized and more personalized. Snapchat has exceeded many marketers’ expectations, now getting 4 billion video views per day — the same number as Facebook.
When the time finally comes to tackle a website redesign, it’s difficult to contain the excitement. There are so many things you just can’t wait to have put into place! Then come the first steps to making it all happen.
Excitement turns to fear and trepidation as you try to craft a plan and put together the resources to turn all of your lofty ideas into reality. Suddenly it begins to seem more and more like a home construction project: lots of advice from many sources; warnings about rip-offs, scams and slick tactics; choices for things that could go into, on and throughout your new website; decisions about who should do what, how long it should take, and how much it should cost. Finally, you’re lost in so many details that you’re not sure where to start.
Here are the most common red flags that your website redesign is not on the path to providing value and what you can do to avoid them.
Thinking of adding an ecommerce layer to your media brand? If so, your mind is in the right place. With ad revenues on the decline, an online store can be a great way to deliver value to your audiences.
The arrival of a new year is a time for fresh beginnings. Although we may not all admit to resolutions of healthier lifestyles or less Netflix binges, it is hard to ignore the cultural push to re-evaluate your goals for a more successful year.
Likewise, with the close of Q4, now is the time to identify the focus of your marketing team for 2016 and brainstorm fresh ideas for your campaigns.
Instagram is a platform that has demonstrated tremendous growth. In fact, the Instagram community grew to over 400 million users this past year.
Despite its impressive reach, many business owners are still overlooking its marketing potential. As a result, they’re leaving high levels of engagement, brand awareness, and even profit on the table.
“Am I spending too much time on this?”
For marketers, this isn’t an uncommon question to struggle with. And after questioning myself one too many times, I decided to conduct some research to determine how much time it takes the average marketer to complete a routine task like creating an email, building a list, organizing analytics, etc.
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
With the stress of shopping off our backs until next year, we’re taking time to reflect on the success of some of this holiday season’s top advertisements.
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
Salespeople don’t hold all of the cards anymore. With a quick Google search and some browsing, people can gather as much information about a product as a salesperson has.
