February 2015

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

Before you sell your thousandth customer, your hundredth customer, or even your tenth customer, you have to sell that crucial first customer. For a new startup with no case studies or testimonials at its disposal, this can be a daunting task.

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Do you spend hours reporting on your monthly marketing activities, but are not really sure how you’re performing among your industry peers? Do you find it difficult to find social media stats related to your industry? Are you currently developing or revisiting your social media strategy, and unsure of how many times you should post or what to include in your posts?

If you share any of these uncertainties or challenges, you’re not alone — many other marketers also worry about the performance of their social media accounts.

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.

Well, the need to do keyword research has stayed the same. How you actually do it hasn’t.

So I’m going to lay out a keyword research process you can follow to help you come up with and narrow down a list of terms you should be targeting.

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Previously we discussed important questions your team must ask when deciding if it’s the right time to start using inbound marketing without losing your more traditional audience. We looked at why you want to shake things up. We talked about who your audience is and specifically discussed how you are defining your “traditional” audience. Finally, we reviewed what inbound channels you are currently using and evaluated what makes sense for your higher education institution.

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

In life, many people believe that more = better. More traffic, visitors, and customers? Yep, that’s better. More time in your day to do the things you love? That’s better. More collaboration between Sales and Marketing? That’s definitely better.

But in many areas of marketing, more doesn’t always mean better.

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Let’s face it—Chief Marketing Officers have it rough. They’re tasked with proving their work has a real impact on driving business while managing staff, keeping up with technology advancements and dealing with more expectations than ever. And, until recently, the average CMO was destined for a much shorter than average tenure. 

What was once a position reserved for creatives and strategists has evolved to include technical aspects and data science elements. CMOs now wield more power, and CEOs are increasingly looking to them to provide strategic input, according to recent research from IBM.

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Years ago, it was commonplace to find real-time tweets in Google Search results. Twitter and Google had inked a deal that gave the search giant access to the social network’s data stream. In turn, Google would display tweets in search results in real time. But that agreement expired, and in the middle of 2011, Google lost access to Twitter’s data stream

Now, nearly four years later, the gang’s back together.

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Retailers, etailers, service providers, and pretty much anyone who sells anything ever use bundling techniques to improve sales and make customers happy. After all, who wouldn’t want to receive a discount on more? The problem is that bundling comes with a unique set of problems that could hurt your sales in the long run. Becoming aware of the risks is the first step to avoiding them!

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

It will only be a matter of time before you are put in a position where you have to hire someone in an area where you lack expertise, or know absolutely nothing about it. Hiring is always a difficult task, fraught with risk. When you add the fact that it’s in an area where you may lack expertise, the risk is even higher.

In this case when I talk about hiring, I’m not limiting the action to bringing on employees.

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Creating buyer personas is an essential part of building a successful inbound marketing strategy. Buyer personas help you better understand your current and potential customers, what their pain points are, what information they need, and how you can position your offering to meet their needs.

Without documented buyer personas, essential inbound marketing tasks such as creating engaging content can be challenging.

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Edith Wharton once said, “Ah, good conversation — there’s nothing like it, is there? The air of ideas is the only air worth breathing.”

Ms. Wharton had a way with words (written and otherwise), but she would likely be horrified to know that most of our daily conversations nowadays start with shorthand texts or three-line emails.

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

Whether you’re looking for a job, attempting to establish your thought leadership, or widening your circle of connections to include influencers or potential clients, your LinkedIn profile is a key component of your personal brand. 

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Join me for a Teleconference
Thursday, March 5th
7:00 pm MT (6:00 pm PT/8:00 pm CT/9:00 pm ET)
I’ve recently been invited to be a Certified Mentor of the Conscious Creator Mentoring Network, which is like the “Netflix” of Personal Development.
For this program, I am preparing a consolidation of all my life’s work, inspirational books, audios, and programs (including several more new and complete courses coming soon) for the Mentoring Network Vault.
As a mentor of the network, I have the option to allow some of my subscribers to become business partners with me, to help me share my… Read moreContinue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

As organizations flatten out, employees don’t have to corner senior management in an elevator to get their thoughts heard. They could just schedule a meeting, or even walk up to a leader’s office or desk. So is there even a need to have an elevator pitch at the ready?

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