GMT NewYork London Moscow Tokyo Sydney

Nov

17

2017

Should You Let a Bot Manage Your Instagram Account?

Published by in category Bots, Daily, Popular | Leave a Comment

Doesn’t it feel like most people are falling a little too much in love with automation just because it’s faster and easier? Sure, automation can save you time and mitigate the grind associated with repetitive tasks. But does it produce better results? Can a bot truly be effective at replacing human interaction? We wanted to […]

Nov

17

2017

How to Learn Social Media Marketing: 30 Resources for Beginners

Social media is no longer an optional marketing channel — it’s a necessary one. But that doesn’t mean results are a given. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results — and that depends on the level of effort you put […]

Nov

16

2017

How to Create a Professional Promo Video on a Shoestring Budget

There are millions upon millions of blog posts published every single day. That’s been true for a few years now. And these numbers continue to grow exponentially with the increase in new online sites all competing for the same precious site visits especially when the benefits of organic traffic has become more and more of […]

Nov

16

2017

7 Soft Skills You Need to Achieve Career Growth

Is there someone (or hopefully, several someones) at your company who it seems like everyone wants to work with? Maybe they always get pulled into brainstorms, or maybe your team’s leaders consult with them. Or maybe it just seems like everyone on your team just really, really likes them. It might be because they’re the […]

Nov

16

2017

Keeping my Eyes on the Horizon

We were newlyweds of only one year. My husband and I decided to drive twelve hours to attend a conference which would help us start a business. Tensions were high because we couldn’t afford the trip, and our disagreements left us both feeling hurt and misunderstood. Because of a previous accident the year before, I […]

Nov

15

2017

8 Proven Ways to Grow Brand Awareness — Fast

Have you noticed that certain brands seem to have just popped up out of nowhere and become overnight successes? I always wondered how that was possible. Is it just a matter of having one genius idea that no one else ever thought about? Or is it that these hugely successful companies are started by billionaires […]

Nov

15

2017

Experts Share Their Top 8 Holiday Email Marketing Tips for 2017

Ready or not, the holidays are right around the corner. And that means it’s time for email marketers to start planning one of their biggest email campaigns of the year. To help you prep for all the holiday madness to come, the team at EmailMonks asked a group of seasoned email experts and industry insiders […]

Nov

14

2017

What Really Captures People’s Attention is THE Billion Dollar Question in Marketing [Video]

Nov

14

2017

#33: Reality is Not What You Think

Published by in category Podcast | Leave a Comment

This is one of my earliest interviews about my book “The Jackrabbit Factor”. If you are frustrated about the way your life is going, this episode highlights points and principles that can change your reality as quickly as you intentionally apply them.

Nov

14

2017

14 of the Best Advertising and Marketing Campaigns of All Time

I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one “best” marketing campaign of all time […]

Nov

13

2017

14 of the Stupidest Cover Letter Mistakes to Avoid

Most job seekers’ cover letters are merely an introduction. An accurate overview of experience highlights and a way to request to be moved forward based on your qualifications. And then there are the other kinds of cover letters. The ones chock full of TMI, or that generally just miss the mark. I got to thinking […]

Nov

13

2017

How To Write Email Newsletters That People Actually Want To Read

A few weeks ago, the CEO of GMB Fitness, Andy Fossett, looked out at a crowd of marketers and said, “Don’t. ever. blast. your. list.” We all know this. But Andy’s eyes said what we were all thinking, “I cannot believe I still have to say this to a group of marketers. You people should […]

Nov

10

2017

75 Creative Facebook and Instagram Video Tips

Published by in category Daily, Facebook | Leave a Comment

It’s no surprise to any marketer that video is critical to growing a business. But how many times have you sat at your desk with a free hour and said to yourself, “let me just create this quick video to use in our next event registration email.”  If you answer “yes” to this question, you’re […]

Nov

10

2017

5 Departments of Your Company That Need a Content Strategy

As many of the nearly 20,000 attendees at HubSpot’s annual INBOUND event would probably attest, a major highlight of this year’s event was Michelle Obama’s powerful keynote address. A close second would have to be my breakout session. (Just kidding.) Well, I’m just kidding about being a close second to Michelle. I really did speak […]

Nov

9

2017

Personal Branding: The Ultimate A to Z Guide

Published by in category Daily, Job Search | Leave a Comment

When you’re looking for a job, you should expect to be Googled. When you’re trying to land a speaking engagement for a big industry event, you should expect to be Googled. When you send a guest contributor pitch to a blog you admire, you should expect to be Googled. The truth is, anyone that may […]

Nov

9

2017

Only 7% of People Actually Trust Google’s Featured Snippets

When you look up the word “snippet” in the Merriam-Webster Dictionary, the definition you’ll find is, “a small part, piece, or thing; especially: a brief quotable passage.” So, what does that mean in the context of marketing? It could carry any number of meanings, really. It could be an excerpt from a larger piece of content […]

Nov

9

2017

Steer into the Swerve

If you’ve ever driven in snowy weather, you know that sometimes the car does NOT respond to your steering wheel directions. Striving to achieve a goal can give you a similar experience. If you’ve set a goal, and you’re doing all you know to steer toward it, it can be unnerving to find yourself heading […]

Nov

8

2017

What is the Internet of Things? (And Why You Should Care — A Lot)

I’ve said it before, and I’ve said it again: I’m endlessly fascinated by how much we, as humans, have adapted to emerging technologies. A few weeks ago, when I covered the Samsung Developer Conference, I had the following thought: “Think about some of the pieces of technology or up-and-coming topics that, maybe five years ago, […]

Nov

8

2017

How Buyers Want to Talk to Your Business in 2018: The 3 Channels You Need

When we talk about conversion, we’re essentially talking about an exchange. Let’s say, for example, you’re offering a piece of downloadable content to your site visitors. It’s “free,” in terms of the lack of money paid for it, but some other information is traded. So, for example, in exchange for this ebook, the visitor fills […]

Nov

6

2017

Just 12 Funny Tweets About Millennials Killing Things

You might not know it by looking at me, but I am a bloodthirsty and ruthless killer. That’s right, dear reader. That grinning exterior belies the horror of a murderer, born between the years of 1980 and 2000 and hell-bent on destruction. That’s right: I’m a millennial. Millennials — the enigmatic demographic marketers are desperately […]