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Nov

2

2013

Should You Get More Than One Variation Of Your Domain Name?

Is it worth trying to get all those variations? You’ll have to decide. For many any kind of press is good press. For others, not so much. In any case, someone registering a sucks.com version of your domain name is likely to create a legal battle that perhaps neither side wants to engage in.

Hyphenated Versions

I mentioned above that you should not purchase a hyphenated URL for your primary site. For marketing purposes, however, there are sometimes legitimate reasons to do so. My business owns PolePositionMarketing.com and Pole-Position-Marketing.com. I bought the hyphenated version simply to prevent a competitor from securing it and stealing my branding. I also have the option of using the hyphenated versions for other marketing needs, but I don’t recommend doing so unless you are fully aware of the potential ramifications.

Use Proper Redirects

When setting up many domains such as those mentioned above, its important that you set up each one correctly. Setting up domains the wrong way can lead to duplicate site/content penalties on the search engines which will ultimately be bad for business.

The best way of setting up multiple domains is to set up a 301 permanent redirect. The 301 redirect tells the search engine that the URL it is trying to access has been permanently moved to a new location, presumably your main site. The cool thing is that when a visitor types in the redirecting URL they are automatically flipped to your main url.

Many websites employ on-page JavaScript or meta refresh redirects, or even worse, framed pages pulling in the main site. These methods are effective from the user standpoint but not from the search engine standpoint. The 301 redirect is generally the safest method of redirecting visitors.

To set-up a 301 redirect you’ll want to talk with your web host, as different servers require different methods if implementation. When redirecting multiple URLs there is a neat little trick that saves hosting fees that you’ll want to know.

1. Take one of the redirecting URLs and host it on the cheap. This is the URL that will be set up with the 301 redirect to your main URL.

2. Take all your other URLs and park them to point to the URL above.

With this method, you pay for only one additional hosting account ($5 at the most) and all your URLs will automatically flip the visitor and the search engines to your mainwebsite.

In marketing, every little bit can help. Even if a redirected domain name only results in one additional sale every few months, it may not be long until that one sale is a big one. Whenever you think of a possible domain name that might be used to drive traffic away from your site, scoop it up right away. If the domain is already registered I recommend keeping an eye on it in case the owner forgets to renew it, in which case you can buy and hold on to it for your own benefit.

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Sep

21

2013

Domain Strategy Is Number One To Being A Awesome Domainer

Automated volume buying, is simply how it sounds; using an application to automatically search for available domains that meet your pre-set criteria, and purchasing the domains that result from the search. Automated volume buying requires, first and foremost, an reliable application to take your search criteria and conduct the searches. While there are tons of domain research tools available for purchase, most top domainers use a customized version. No matter which volume buying tool you’re using, however, they all work in roughly the same way by allowing you to search WHOIS servers and filter results by keywords, Overture price ranges, search engine results, etc. So, for example, you could filter your potential domains by those that have a minimum of 1000 keyword searches per month and which yielded more than a top bid of a dollar on Overture. While it is certainly true that now that more people are using automated volume buying tools the easiest bargains are usually taken, domainers can still find a great haul of cheap .com’s as long as they stay ahead of the curve by getting creative with their filter criteria.

Trendwatching.

If you’re looking for a domaining strategy that is longer-term however that can be highly lucrative, you might think of trying trendwatching. Trendwatching is simply the practice of anticipating popular domains before they become popular. The keys to successful trendwatching are good sources and creativity. One of the biggest mistakes novice domainers make, is attempting to trendwatch a very diverse group of industries, rather than focusing on a few and becoming an expert in those areas. The best way to start trendwatching is to pick two or three niches that you feel comfortable with and which are reasonably lucrative, then add eight to ten blogs within that niche to your RSS feed. Bloglines, Newsgator, and Google Reader are all free web-based feed readers, just in case you are unfamiliar with RSS. If you’re in a competitive niche, time is of the essence, so regularly check your feed for information on rising stars, new technologies, burgeoning trends or hot products, and once you hear of the trend, pounce on it immediately by buying up some relevant domains. In addition to RSS feeds, Google Trends can also help keep you on top of developing trends by showing relative query volume for one to five keywords or phrases. One thing to keep in mind when trendwatching, is that not every predicted trend will pan out, so anticipate plenty of total losses for every big hit. As a consequence, it is important to keep your domain holdings diversified, so that you aren’t too heavily invested in a single trend, and thus you can afford to wait out the staggering returns when one of your trend predictions proves true.

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Sep

21

2013

Ever Considered Being A Domain Guru?

How does a check of $10,000 per day sound to you? Webmaster and marketing extraordinaire Marcus Frind reportedly pulls in $10,000 per day in Google AdSense from his dating website PlentyofFish.com. But that’s chump change compared to the $100,000 per day that domainer Yun Ye was pulling in before he sold his domain portfolio for about $164M in 2004 and subsequently disappeared under the radar.

When it comes to making a buck on the internet it seems that everyone has a answer, although few of them seem to ever pan out. But if you’re looking to capitalize on one of the most powerful cash earning enterprises on the net that is actually making plenty of people cash, you should check out the domain industry. Although you may not be quite as successful as these two entrepreneurs, it’s never too late to start in the domain aftermarket.

A domainer is someone who earns a profit buying and selling domains. The philosophy is similar to the stock market: buy low and sell high. Here are some tips to get you started on your way to successful domaining.

Domain Buying Strategies

Domaining is a lot like stock investing, the very best in the field have moved beyond basic strategies and have developed their own specific formulas for success. But just as with stocks, to obtain the skills necessary to reach that advanced stage, beginners must first understand the fundamentals of strategic domain investing. In this section we introduce you to five traditional domain buying ideas, and explain a bit about each.

1. Trademark Typo Domains.

One of the original domainer buying strategies was to hunt for any trademarked names that hadn’t yet been purchased, and failing that, to purchase typos of those domains. These trademark typo domains often yielded a lot of type-in traffic, and because e-commerce law hadn’t yet developed to its current state, companies would often buy out these domainers at very inflated prices. But if you’re thinking about getting into trademark typo domaining, the ship has sailed. Current trademark law treats domainers that are seeing lots of traffic from a typo domain, and don’t otherwise have a legitimate business use for owning the name, as illegal trademark diluters. As such, trademark typo domainers typically have to give back the domain to the trademark holder with little or no compensation. Simply stated, avoid the trademark typo strategy altogether.

2. Keyword Typo Domains.

While the trademark typo domain loophole has closed, a very legitimate and ethical domaining technique is pursuing keyword typo domains. Keyword typo domains (e.g., Mortgeges.com) can bring in a good deal of type-in traffic and are often significantly undervalued. While normally these aren’t the type of domains that someone would want to build a high-value company around (though typo domain Voyuer.com went for $112,000 in 2005), smaller individual webmasters are always in the market for targeted type-in traffic, so these sites are often in high demand among small-time domain buyers.

Stay tuned for my next article about domains, also visit STICKY WEB DOMAINS to purchase domain name, cheap domains or Domain broker

Sep

20

2013

A Look At The Top Four Cheapest Internet Domain Name Registration Sites

There are a number of domain name registrars out there on the net. For something as simple and yet necessary as domain registration, price is the main factor. So where can you find the best deal to get your domain name registered? Here are the top four cheapest domain name registrars.

There are a number of domain name registrars out there that can get you your name for under $9.00. What separates one from another is the support and extras you get with your buck. With that in mind, the first of the top four cheapest domain name registrars out there is StickyWebDomains.com. For the $7.95 you pay for one year of domain registration, this company also offers you a number of features. In addition to any tld (Top Level domain) you need, you get a starter web page, catch-all email accounts, free sub-domains, parking page, and many other extra’s that make this a definite top four cheap domain name registration website.

A second member of the top four cheapest domain name registrars is domainsarefree.com. Despite the name, you will have to pay for your web name registration, but it is still a good price. Additionally, they offer you a number of other features with your registration at no extra charge. anti-spam domain administration, and even some great web hosting deals are available. They also offer you most any domain tld (Top Level domain) you could want and are qualified to receive.

Another of the top 4 cheapest domain name registrars you may want to consider is cheap-domainnames.com. Their strength lies in the rates they give for bulk domain registration. You can receive a discount of more than 10% if you register a large number of domains at the same time. Not to mention, if you use their other services, they will offer you domain registration for as little as $2.00. In some cases, you can actually get free registration from them. The key is to explore all of the deals available through the company and find the one that matches your company best.

Though their initial cost may be a bit more, fxdomains.com has a place in the top 4 cheapest domain name registrars for a simple reason: you get so much with your registration. Not only to you get the domain name you want for less than $8.00, but also you get a number of free extras that can really make the price a great value. With registration you will get a website holder page starter web page, forwarding, total control of DNS, a for sale page if you want it, and a number of other features that make this company worth a look for domain registration.

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