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Nov

16

2013

When Should You Get Multiple Domain Names

here are many different reasons for purchasing more than one domain names, and each reason has its own set of benefits and uses. Written quite extensively before about how to select the prefect domain name for your business.

It is also a good idea to secure alternate versions of your primary domain name as a means to prevent competitors from trying to squeeze in on your name and branding efforts. Buying many domain names is a great strategy that can be used to secure other branding avenues you may wish to pursue, or simply to prevent your competitors from securing them.

Type-In Traffic

Many domains are purchased simply to capture type in traffic. Type-in traffic is when someone goes to the address bar of their web browser and types in keywords.com instead of performing a keyword search on a search engine. Securing domain names with a fair amount of type-in traffic can be a great boost to sales. If you sell bean bags, your main URL might be BarrysBeanBags.com. To capture potential type-in traffic you might also secure and redirect the following:

• KidsBeanBags .com
• BeanBagChairs .com
• BeanBagFurnture .com

Misspellings

It is always a good idea to secure misspellings of your domain name. I recently did a radio interview and at the end of the interview I provided my domain name. Unfortunately I did not take the time to actually spell it out. Upon realizing my error, I immediately went out and purchased multiple spellings of my URL to redirect to my main site.

o PolPositionMarketing .com
o PullPositionMarketing .com
o PollPositionMarketing .com

This allowed me to capture all traffic from any listeners that may have had a different spelling of my url in mind, which increased my visitor rate from those who listened to the broadcast substantially.

Along with misspellings you should also consider purchasing plural and/or singular versions of your domain.

YourDomainSucks .com

If you are in a highly visible industry you might want to consider getting yourdomainsucks.com. Many years ago someone put up an anti AOL website at aolsucks.com (You can see a version of this at http://web.archive.org/web/19980111060209/http://www.aolsucks.com/).

Who might do such a thing? A disgruntled x-employee, a customer who had a bad experience or even a former spouse or partner. Setting up and hosting a website is relatively easy, and often bad press travels a lot further with a little effort than good press with a lot of effort.

There are some significant set backs from trying to capture all negative versions of your domain name. You’ll have to grab all hyphenated, non-hyphenated, plural, and misspelled variations. That can be quite a bit. Take that even a step further, you also want to buy the .net, .org, .info, .biz and .us (or your country code) variations. Dont forget YourDomainSux.com or YourDomainReallySucks either.

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Nov

2

2013

Should You Get More Than One Variation Of Your Domain Name?

Is it worth trying to get all those variations? You’ll have to decide. For many any kind of press is good press. For others, not so much. In any case, someone registering a sucks.com version of your domain name is likely to create a legal battle that perhaps neither side wants to engage in.

Hyphenated Versions

I mentioned above that you should not purchase a hyphenated URL for your primary site. For marketing purposes, however, there are sometimes legitimate reasons to do so. My business owns PolePositionMarketing.com and Pole-Position-Marketing.com. I bought the hyphenated version simply to prevent a competitor from securing it and stealing my branding. I also have the option of using the hyphenated versions for other marketing needs, but I don’t recommend doing so unless you are fully aware of the potential ramifications.

Use Proper Redirects

When setting up many domains such as those mentioned above, its important that you set up each one correctly. Setting up domains the wrong way can lead to duplicate site/content penalties on the search engines which will ultimately be bad for business.

The best way of setting up multiple domains is to set up a 301 permanent redirect. The 301 redirect tells the search engine that the URL it is trying to access has been permanently moved to a new location, presumably your main site. The cool thing is that when a visitor types in the redirecting URL they are automatically flipped to your main url.

Many websites employ on-page JavaScript or meta refresh redirects, or even worse, framed pages pulling in the main site. These methods are effective from the user standpoint but not from the search engine standpoint. The 301 redirect is generally the safest method of redirecting visitors.

To set-up a 301 redirect you’ll want to talk with your web host, as different servers require different methods if implementation. When redirecting multiple URLs there is a neat little trick that saves hosting fees that you’ll want to know.

1. Take one of the redirecting URLs and host it on the cheap. This is the URL that will be set up with the 301 redirect to your main URL.

2. Take all your other URLs and park them to point to the URL above.

With this method, you pay for only one additional hosting account ($5 at the most) and all your URLs will automatically flip the visitor and the search engines to your mainwebsite.

In marketing, every little bit can help. Even if a redirected domain name only results in one additional sale every few months, it may not be long until that one sale is a big one. Whenever you think of a possible domain name that might be used to drive traffic away from your site, scoop it up right away. If the domain is already registered I recommend keeping an eye on it in case the owner forgets to renew it, in which case you can buy and hold on to it for your own benefit.

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Sep

21

2013

Domain Strategy Is Number One To Being A Awesome Domainer

Automated volume buying, is simply how it sounds; using an application to automatically search for available domains that meet your pre-set criteria, and purchasing the domains that result from the search. Automated volume buying requires, first and foremost, an reliable application to take your search criteria and conduct the searches. While there are tons of domain research tools available for purchase, most top domainers use a customized version. No matter which volume buying tool you’re using, however, they all work in roughly the same way by allowing you to search WHOIS servers and filter results by keywords, Overture price ranges, search engine results, etc. So, for example, you could filter your potential domains by those that have a minimum of 1000 keyword searches per month and which yielded more than a top bid of a dollar on Overture. While it is certainly true that now that more people are using automated volume buying tools the easiest bargains are usually taken, domainers can still find a great haul of cheap .com’s as long as they stay ahead of the curve by getting creative with their filter criteria.

Trendwatching.

If you’re looking for a domaining strategy that is longer-term however that can be highly lucrative, you might think of trying trendwatching. Trendwatching is simply the practice of anticipating popular domains before they become popular. The keys to successful trendwatching are good sources and creativity. One of the biggest mistakes novice domainers make, is attempting to trendwatch a very diverse group of industries, rather than focusing on a few and becoming an expert in those areas. The best way to start trendwatching is to pick two or three niches that you feel comfortable with and which are reasonably lucrative, then add eight to ten blogs within that niche to your RSS feed. Bloglines, Newsgator, and Google Reader are all free web-based feed readers, just in case you are unfamiliar with RSS. If you’re in a competitive niche, time is of the essence, so regularly check your feed for information on rising stars, new technologies, burgeoning trends or hot products, and once you hear of the trend, pounce on it immediately by buying up some relevant domains. In addition to RSS feeds, Google Trends can also help keep you on top of developing trends by showing relative query volume for one to five keywords or phrases. One thing to keep in mind when trendwatching, is that not every predicted trend will pan out, so anticipate plenty of total losses for every big hit. As a consequence, it is important to keep your domain holdings diversified, so that you aren’t too heavily invested in a single trend, and thus you can afford to wait out the staggering returns when one of your trend predictions proves true.

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