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Scrolljacking: The Good, The Bad, and The Ugly

September 21, 2016 Admin Wordpress 0

In its simplest terms, scrolljacking is the web industry term for repurposing the scroll wheel/motion for something other than the expected advancing up or down the page. Though some may have a more specific definition, this is the one we’re going to work with in describing unexpected behavior triggered from scrolling.

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10 Tips That Can Drastically Improve Your Website’s User Experience

August 28, 2015 Admin Wordpress 0

In today’s changing marketing landscape, your website has become a more powerful tool than ever. As a 24/7 salesman, your website has the potential to be your most powerful asset and the centerpiece of your marketing efforts.

However, rapidly changing technology can make your website feel old and outdated. While sometimes a redesign might be ideal, you may not have the time or money to invest in such a large project. If you’re one of the folks that falls into this boat, we have put together a list of 10 simple ways you can improve your website to make it more helpful and useful. 

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5 Website Design Lessons for Industrial Businesses

July 17, 2015 Admin Wordpress 0

If you’ve ever looked at your website and thought, “maybe it’s time for an upgrade,” chances are that time has passed and you’re overdue. With search engines constantly rolling out new algorithms and new design trends taking shape every day, it’s understandable that managers are getting overwhelmed just trying to keep their heads above water. Website re-designs are long, labor-intensive processes that require input from many different departments to make sure everything is moving on track.

Especially in the industrial space, where resources are limited and staff members are already being pulled in a hundred different directions, adding a website re-design to the mix is an intimidating prospect, to say the least. But, if you keep a checklist of deliverables and work toward each individual component as a separate project, it will make the whole process easier.

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7 Reasons Why Your Website Isn’t Performing

July 6, 2015 Admin Wordpress 0

Most articles with titles like these are usually designed to educate people with little understanding of the inbound to redesign their website with the said methodology in mind. While good for people who don’t know anything about Inbound, they’re rather redundant to those who have already made the switch and designed their site with conversions in mind. This article is for the latter.

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5 Things Custom Manufacturing Websites Must Have

June 9, 2015 Admin Wordpress 0

Each and every day design engineers and procurement managers across the world search for new suppliers. What have you done to position yourself to have a shot at all of this business? Most likely, your first opportunity will happen without you knowing about it.

That’s right – the first place these folks are looking is your website. If you just groaned because you have been putting off updating your website for years, don’t worry, you’re in good company. You run a very busy manufacturing business and you most likely aren’t sure where to start.

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The 6 Month Website Redesign Framework

May 27, 2015 Admin Wordpress 0

When you’re craving pizza, you have a few options: You could take the easy way out and order a greasy pie or pop a frozen ’za in the oven. Or, you could make one from scratch.

Those fast solutions will be satisfying in the short run, but you’ll get more out of making your own dinner. You’ll be more careful with ingredients. You’ll be able to make it exactly how you like it (one quarter pepperoni, one third green peppers, and the rest extra cheese? It’s up to you). And you’ll gain the experience of making something out of nothing.

The same is true of website redesigns. You could hastily compile a website in 30 days, but it won’t be the same as if you dedicate your time to making it perfect.

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38 Essential Website Redesign Terms You Need to Know

May 26, 2015 Admin Wordpress 0

Every industry has its buzzwords, and web design is no different. If your head is spinning from seemingly endless jargon, or if you’re getting ready to redesign your company website and want to inform yourself on the most common technical terms in modern web design, then this is the list for you.

Knowledge is power. Here are 37 of the most popular technical terms and buzzwords we hear (or use) as we do website redesigns, organized from A to Z. Do you see one you’ve heard lately on this list?

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Photoshop, InDesign, Illustrator & More: Your Cheat Sheet for Adobe Keyboard Shortcuts [Infographic]

May 1, 2015 Admin Wordpress 0

Between calendar updates, emails, and social media notifications, it can often seem like your computer is working against you.

But, as distracting as it may seem, your computer actually has lots of ways to save you time at work. Considering data from Atlassian revealed that 60% or less of work time is actually spent productively, it’s clear that time is something you could probably use a lot more of. 

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13 Quick Tips to Improve Your Web Design Skills

April 8, 2015 Admin Wordpress 0

Designing your company website can be a challenging proposition. You’ve got to juggle the expectations of many stakeholders, and you can often hit obstacles that prevent new ideas from emerging.

I was the design manager for a large company website for nearly six years, and during that time, I found myself losing perspective of what our target audiences really needed.  Call it “tunnel vision.” When you work on the same website, it often helps to take a step back and think through new approaches. That’s the purpose of this blog post.

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5 Reasons Why Your Web Design RFP Is All Wrong (and Why It’s Hurting Your Business)

April 7, 2015 Admin Wordpress 0

So it’s finally time. You’ve decided your business needs a new website. There are probably a variety of reasons why (it’s outdated, it’s not mobile friendly, it doesn’t represent your brand, etc.)—but where to start? Well, many businesses will write a website RFP (request for proposal) and then send that RFP out to multiple agencies hoping they’ll respond.

But here’s the thing, some of the best agencies out there hate responding to RFPs because they’re time consuming and creatively constraining. That’s a problem because as a business, you want the best agencies to respond to your RFP so you can get the best website possible.