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Jun

27

2017

5 Key Traits of Highly Successful Entrepreneurs

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Mark Zuckerberg started Facebook as a simple “hot-or-not” site to get back at classmates. Nike founder Phil Knight called the now ubiquitious shoe company his “crazy idea.” Instagram began with a single photo filter to make turn its users into less-crappy photographers.

You probably couldn’t have predicted their success at the time, but today, all of these ideas have turned into global titans worth billions of dollars.

Since it all starts so simply, I’ll pose this question: Do you have a “crazy idea” of your own, and have you ever considered turning it into a full-fledged business?

While I can’t answer that question for you, I can tell you what makes Mark Zuckerberg and his ilk such effective and successful founders and entrepreneurs. And who knows — if you see some of these traits in yourself, it might be time to dust off that “crazy idea” and get to work building a business of your own!

(Side note: If you want some help getting started, HubSpot’s giving away $100,000, free HubSpot software, and 1:1 facetime with industry experts to help one lucky winner found the business of their dreams. Check out our #SummerStartup competition before it’s too late!)

5 Traits of Highly Successful Entrepreneurs

1) Entrepreneurs are resilient.

At LinkedIn (and HubSpot, too), there’s a saying that CEO Jeff Weiner throws around frequently, borrowed from the legendary “Coach K” at Duke University: “Next Play”. 

The thought is, if you miss a wide-open shot, don’t stop to wallow or whine — you haven’t got the time. Instead, pick yourself up, get on the defense, and move on to the next play. 

In the startup world, if you want to keep the lights on, you need to be able to hustle under pressure. Whether a big deal has just fallen through, or you’re staring down a massive and unforeseen cost, you have to be able to hit the reset button and attack the next play at 100%. 

2) Entrepreneurs are ready to take risks.

Elon Musk is one of my personal heroes. Whether it’s SpaceX, Tesla, or SolarCity, his goal is the same: to save the human race. He’s completely mission-driven, and he’s willing to take crazy risks to make it happen. 

For instance, in order to get SpaceX and Tesla off the ground, Musk took nearly his entire fortune from the sale of PayPal ($165M) and invested it into these two businesses — even though it was entirely possible both would fail. He went from millionaire to penniless (and ultimately back again) because he was willing to take a calculated risk to see his dream come to fruition. 

While I’m not advising you to take out another mortgage on the house to support your business, very few entrepreneurs make it to the top without facing a few “make-or-break” moments — and you should be ready to do the same.

HubSpot’s #SummerStartup Competition

THE #COMPETITION IS ON: Pitch your business idea in 25 words or less in the comments below for the chance to win: 💰 $100,000 👩‍🏫 1:1 executive mentorship 🖥 3 years of HubSpot Apply to #SummerStartup by July 23 for the chance to kickstart your dream business! Wish you could quit your job and change your life? Comment below to enter. Get the resources you need to start your business and view Terms & Conditions at http://bit.ly/HubSpotSummerStartup Brief overview of main Terms & Conditions: ✅ Entry is only by direct reply to this Facebook post within the Phase 1 Contest Period. See Official Rules for more details on the Contest phases. ✅ You must be a UK, IE, US, AUS or SG resident to be eligible. Must be 18 or over. Must not be a HubSpot employee or relation of. See Official Rules for more details. ✅ This Contest is in no way sponsored, endorsed or administered by, or associated with Facebook or any of their affiliates. Facebook is not liable for this Contest. ✅ You should read the Official Rules prior to entering. The Official Rules can be found here: http://bit.ly/HubSpotSummerStartup

Posted by
HubSpot on Monday, June 26, 2017

3) Entrepreneurs volunteer for the hard jobs.

If you want to be successful in a startup, you should be ready to raise your hand, roll up your sleeves, and tackle the work that no one else is willing to do. A perfect example of this comes from HubSpot’s history, not from a founder but from an integral member of the leadership team. 

In 2014, HubSpot was a pre-IPO company in serious need of an overhaul of much of its sales operations plan. It was clear that tons of hard work and analysis would need to go into the process, and there were numerous stakeholders with varying opinions on how to proceed. 

Nevertheless, Alison Elworthy, VP of Operations at HubSpot, raised her hand to do the messy work. The resulting plan was a massive success upon rollout — and it’s still called “The Elworthy Plan” to this day. 

Here’s the lesson: whether you want to start your own company, you want a better title, or you’re just interested in a bigger paycheck, the best way to raise some eyebrows and boost your career is to volunteer for the hard stuff. 

They’re definitely not afraid of failure. In fact, many successful and innovative companies (like Google) encourage people to fail, the mindset being that if you’re not failing, you’re not trying. They embrace the mantra of “failing fast”, because the faster you fail, the more things you’re able to try and the more proof you have that you’re pushing your limits. This reliance on failure has kept companies like Google on the forefront of innovation for years.

Sara Blakely, Founder of Spanx (and the youngest self-made female billionaire in America) is the perfect manifestation of this mantra. Working as a door-to-door fax salesperson at the time, Sara (unsuccessfully) sought pantyhose that would work with the modern woman’s lifestyle. At 27, Sara invested her life savings, $5,000, into a hosiery concept of her own designs.

The rest is history. Sara founded Spanx, and in the process earned a fortune worth more than $1 billion.

On the subject of failure, Sara has one piece of advice: “It’s important to be willing to make mistakes. The worst thing that can happen is you become memorable.”

4) Most importantly, they never lose passion, and they never stop dreaming.

Passion is everything when it comes to planning for success. The Zuckerbergs of the world didn’t get to the top by chasing a paycheck – they got there by feeding their passion and hustling to make it happen. 

Passion shouldn’t be limited to the product, though — it should tie into the mission. Steve Jobs wasn’t passionate about computers, he was passionate about how Apple could disrupt the stodgy and established industry of computers and empower everyone to be their most creative selves

As Zuckerberg himself puts it, “If you just work on stuff that you like and you’re passionate about, you don’t have to have a master plan with how things will play out.” 

There’s no way to know for sure whether your “crazy idea” will be a success. That said, the only surefire way to know it won’t be a success is to let it gather dust in the back of your mind.

Interested in $100,000, free HubSpot software, and 1:1 mentoring to start the business of your dreams? Check out our #SummerStartup competition today.

HubSp

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Jun

15

2017

Nathaniel’s Story

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Nathaniel Drew joined us for a Genius Bootcamp in 2015 and later sent me this message: “Hey, thank you for your genius Bootcamp. It was an amazing experience. …My life has changed quite a bit. A lot of positive manifestations that keep gaining momentum.” He added, “My wife saw a video of you …[and] approached … Continue reading Nathaniel’s Story

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Jun

15

2017

Parked, or Rolling Toward Your Goal?

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Ten years ago I sent a broadcast inviting those who had read The Jackrabbit Factor (and who had seen amazing things happen as a result) share their success story with Oprah. Most of the responses I received were enthusiastic and supportive. However, a few (who admitted they hadn’t read the book) responded with a question: “If you practice … Continue reading Parked, or Rolling Toward Your Goal?

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Jun

15

2017

The Path (and life’s detours)

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“Happy talk, keep a-talkin’ happy talk; Talk about things you like to do. You gotta have a dream; if you don’t have a dream, How you gonna have a dream come true?” This cheerful song, published in 1949 by Rodgers and Hammerstein, is featured in the musical South Pacific. Its words, though simple, are inspiring … Continue reading The Path (and life’s detours)

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Jun

8

2017

I felt lost

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Kristi is a wife and mother of two young children, who experienced some significant changes in her life during the Mindset Mastery Program. It’s been fun to track her progress: After Phase 1, she wrote: “I have to admit, I’ve been so excited about everything I’m learning it’s been hard for me to pace myself. … Continue reading I felt lost

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Jun

8

2017

Serving Two Masters?

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Had a great conversation with one of my readers. Thought it would be worth sharing (name has been changed): “Hi Leslie, thank you for all of you free literature. I do have a question or request. How can I reconcile your teaching (which I do believe is true) with what Jesus says in Matthew 6 of … Continue reading Serving Two Masters?

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Jun

6

2017

Portal to Genius Audio Sample

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Haven’t gotten around to reading the sequel to Jackrabbit Factor? Now you can listen to the Introduction, Preface, and Chapter 1 on the go! This audio will only be available through Saturday, June 10.

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Jun

6

2017

Why I Believe in Time Warps

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Are you Crazy Busy? Do you need a Time Warp? Two weeks before I taught a Mentor Training class, I was on the verge of a meltdown. Too many things to do, not enough hands to do them with… and worst of all, not enough time to get it all done before the participants were … Continue reading Why I Believe in Time Warps

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Jun

1

2017

Silencing the “Shoulds”

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I have a love/hate relationship with the word “should.” The thoughts running through my head often follow this pattern: “I should clean the kitchen.” “I should speak nicely to my dog (or children, or spouse, etc.).” “I should finish that project I started.” “I should turn off the television.” I should, I should, I should… … Continue reading Silencing the “Shoulds”

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Jun

1

2017

How to Rely on God for a Paycheck

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This is nuts. It’s 1:00 am and I can barely keep my eyes open, but I know that if I just go to bed, I wouldn’t be able to fall asleep anyway. I have to get this out of my head. Having a message to convey is my curse and my blessing all wrapped up … Continue reading How to Rely on God for a Paycheck

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May

26

2017

Brian’s Story

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Nine years ago, a stay-at-home mom ordered the Mindset Mastery Program (back when it was still called the FTMF). Later that year we met at a conference, and we’ve been friends ever since, even though it’s been a few years since we’ve seen each other in person. But last week I got a message from her husband Brian. Let me tell you … Continue reading Brian’s Story

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May

26

2017

my gift

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May

26

2017

Jan’s Story

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Some time ago I held a special Mentor Training for those who graduate with Honors from the Mindset Mastery™ Program and want to learn how to effectively (and profitably) mentor others in the principles of “right thinking”. It was designed for those who were ready to take their skill and expertise to the next level. (I held this course twice before taking … Continue reading Jan’s Story

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May

25

2017

How to reach more customers

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I strive to provide life-changing content at no charge, and for those who need extra help, I offer additional products and services. By focusing on what I can GIVE, over 50,000 people have requested my information; and many of them tell their friends about me. This has been an effective approach that keeps me busy … Continue reading How to reach more customers

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May

23

2017

How to Differentiate Your Agency by Applying a Planning Approach

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“Be useful. Be different. Be consistent.” 

These are the markers DigitasLBi Chief Strategy Officer, Fern Miller, puts down as her starting points for differentiating her agency brand. And this advice comes following her first-hand experience of being the client on her own agency’s brand.

In a talk for The Art of New Business on the topic of differentiating your agency through a planning approach, here were some of her other key takeout’s:

It’s Terrifyingly Rewarding to Take Care of Your own Brand

But it is worth it.

Your own brands’ behaviour is important, and not simply because competition for agency services is higher than ever, but because the relationship between building your agency brand and the growth of your agency is more than a casual one.

Clients are looking for people to build their brands with them. And the first place they rightly look is the brands of those they are willing to entrust with theirs.

Start With Culture

This is an industry with a high churn rate. And that churn is expensive. But culture is the biggest defence against it.

Culture is a powerful thing, particularly when you don’t have a physical product to sell, and what you are selling is your people. Culture grows. Culture can’t be defeated. And it can be a driver of new business success – because not only is it a unifier for the agency, but clients feel an attachment to it as their agency brand too.

Develop Your Positioning

All great brands have great strategy at their heart, and tell great stories around that strategy. Why would your own agency brand be any different?

Fern advocated for the need to always agitate around your core proposition to ensure it is right, working and competitive, and an anecdote she shared from being the marketeer of the DigitasLBi brand showed just that:

The merger of two separate agencies, LBi and Digitas, required a new logo for the newly created DigitasLBi entity – that was a unicorn, as a confident symbol to represent ‘a quest for digital mastery’. But over time it became unidentifiable at a global level and they needed to unify what it meant to people at a local level.

The outcome was each office getting its own custom unicorn. From the expected (a unicorn on a bike for Amsterdam) to the unexpected (a Robocop unicorn for Detroit), they added meaning to a positioning. This wasn’t just a redesign; this was a global story merging with local, cultural relevance to give the DigitasLBi network something to stand for and rally round.

It is powerful narratives like these that separate great from good brands, and in this case, agencies.

Make Your own Content

DigitasLBi embarked on a host of no-ordinary ways to show what they were about through their content.

A massive agency rave with hundreds of people pledging devotion to creativity and tech. They had Buzzfeed, Guardian Labs, Facebook Atlas, Mondeo Bank, Gay Star News, Mashable, Unilad and Contagious speak at an event program held in their basement. They were the first agency to sponsor the first Digital Pride. And they showed they were thinking about what their clients wanted with a change to the client-agency dinner party model by inviting the families of their clients to a family-day showing them all sorts of tech, and how to make stuff.

In terms of how this approach rewarded them, they won 2 Lions, a Grand Prix at the BIMAS, Digiday’s European agency of the year, Campaign APAC’s digital network of the year and shortlisted for Campaign’s UK Digital Innovation agency of the year.

No Time Like the Present

While we feel a lot of love for your own brand, doing work on it can be terrifying, and it is easy to get lost in dependent behaviour of being distracted elsewhere.

But none of these are good habits. And all impede new business. Planning on your own brand for it to be differentiated is a modern tool to grow your agency. 

So…

”Be useful. Be different. Be consistent.” 

The Art of New Business breakfast talk series exploring modern ways to grow an agency are running throughout 2017. So if winning new business and the growth is even a blip on your agency radar then secure yourself a ticket to the next event and discover some of these fascinating insights for yourself. 

Find Out More Here!

Author:

Dan Cunningham is an Account Director at sports marketing agency, Dark Horses. In a set-up unique from the rest of the sport marketing world, Dark Horses is co-owned by the advertising agency, Lucky Generals, and is a new breed of sports marketing agency that believes the moment you see yourself as the favourite, you’ve lost the race.

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May

21

2017

To College or Not to College

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Reader’s Question: Hey Leslie, I’m a 17 year old homeschooler who loves the leadership and mastery principles you teach and study yourself. Recently, I have been faced with the choice of going to college, but don’t know what I want to study and if the opportunities I have to learn other relevant skills would be … Continue reading To College or Not to College

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May

18

2017

Rare Faith for Weight Loss

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I know, I know. I tell people not to use the words “weight loss” because you don’t want your subconscious mind to go looking for the heaviness again, but these are the words that people still use in search of help, so I went ahead and put it in the title. It’s my blog and I … Continue reading Rare Faith for Weight Loss

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May

18

2017

“I can’t move forward until I get the exact vision”

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In response to the 19 Rules of Prosperity, J.S. writes: “I’m afraid. I know what my dream house looks like GENERALLY, or rather, what PARTS of it look like, but I’m having a hard time with all of the other details, and I feel like I can’t move forward until I get the exact vision. … Continue reading “I can’t move forward until I get the exact vision”

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May

13

2017

When my efforts aren’t enough

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Powerful insight I learned from my daughter Kayli – she is preparing to serve a mission for our church but has been spending the last year “kicking Hashimoto’s hypothyroidism in the pants”. One of her main concerns has been “How can I effectively help others when I myself struggle so much?” She writes: I was … Continue reading When my efforts aren’t enough

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May

12

2017

$10,000 worth of home repairs – no charge

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From a Mindset Mastery Honors Graduate and Genius Bootcamp Participant: Super LONG and Super COOL Laws of Thought Story and Tender Mercies… First Some Back Story…  Prior to the taking and graduating with honors from Leslie’s Mindset Mastery course, I had been living in a scarcity & doubting mindset for well over 20 years. For … Continue reading $10,000 worth of home repairs – no charge

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