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28 of the Best Chrome Extensions for SEO, Productivity & More

December 8, 2016 Admin Wordpress 0

For all of the greatness that the internet affords — cute animal videos, GIFs, and interesting blogs — I think its biggest downside is how distracting it can be. How many times have you sat down to work and been pulled into a pit of procrastination?

Perhaps you get absorbed in updates on social media, or maybe you click through Wikipedia trying to determine what exactly Gina Rodriguez’s first TV role was (it was on Law & Order).

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Keyboard vs. Pen: What’s the Best Way to Take Notes?

November 29, 2016 Admin Wordpress 0

Growing up, I was fascinated by my mom’s shorthand notes. The cryptic symbols she’d write blindly while listening through our 1980s-era phone with a 12-foot cord were a different language — vestiges of a different time. 

“You’ll never need to learn shorthand because you’ll type all your notes,” she explained.

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8 Interesting Things You Probably Didn’t Know About Google’s Algorithm

November 22, 2016 Admin Wordpress 0

It’s not often that you see the word “fun” and “algorithm” in the same sentence. (Okay, fine. Maybe you do, if you’re a marketing nerd like I am.) But think about this: Google has really been around for over two decades. With a history like that, there’s got to be at least some compelling trivia, right?

Believe it or not, algorithms are really cool. I mean, they get us our search results, after all.

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12 Great Examples That Prove the Power of Repurposing Content

November 14, 2016 Admin Wordpress 0

Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point.

Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is.

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19 Brands with a Cult Following (And What You Can Learn From Them)

November 7, 2016 Admin Wordpress 0

Ever wonder how Dollar Shave Club turned razor subscriptions into a billion dollar exit? Or how LaCroix’s fans strong-armed their beloved bubbly’s way to the top of the sparkling water food chain? The answer is simple. They inspire impressive devotion from their large fan bases.

That’s especially true among Millennials — 62% of them tend to stick with one brand, compared to 54% of the population at-large.

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8 Personalities to Look for When Assembling a Content Team

October 28, 2016 Admin Wordpress 0

Not having enough of the right people on your content team is a problem for many of today’s marketers. In fact, 38% of B2B marketers say HR and staffing issues are responsible for delayed success in content marketing, and 22% blame a lack of training and education.

Developing, executing, and measuring a content marketing plan can be difficult under the best of circumstances. But when you’re not adequately staffed, even the most well-conceived content marketing plan can struggle.

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How to Find a Great Mentor at Any Stage of Your Career

October 7, 2016 Admin Wordpress 0

Have you ever had your mind blown by a little kid’s wisdom?

More often than not, they tend to have surprisingly astute yet simple observations in life. (Case in point — noting to my Dad, at age two, that my Mom “keeps the money in her purse” when I was told he couldn’t buy a toy I wanted.)

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8 Tips for Giving Great Peer Feedback

October 5, 2016 Admin Wordpress 0

The last constructive criticism I received was from my cat. After presenting her with the organic, gluten-free food that I’d spent arguably too much money on, she refused to eat it. 

Can you believe that? Does she even care that I consulted blogs and veterinarians about the best diet to put her on? Unfortunately, we’re not great at communicating feedback to each other because we’re of different species.

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How to Make the Most of Your To-Do List: 7 Styles to Try

September 27, 2016 Admin Wordpress 0

In my family, memory is an asset.

It’s not that we’re senile. It’s just that our minds move too quickly. We’re so busy jumping ahead to whatever’s next that we forget what we were doing in the first place.

So if we want to remember anything, we have to write it down. We are a to-do list family.

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13 Examples of Super Skimmable Content

September 8, 2016 Admin Wordpress 0

One of the barriers to getting your work read and widely shared in the age of information overload is time. With research revealing that 55% of pageviews are less than 15 seconds in duration, your content needs to provide value and pique interest quickly to align with your readers’ behavior.

This doesn’t mean that you should stop producing long-form content all together.

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7 Ways You’re Letting Guilt Sabotage Your Work

September 6, 2016 Admin Wordpress 0

When was the last time you felt bad about something you did — or didn’t do?

For me, it happened about 30 minutes prior to typing this sentence. I left the house later than I had planned, because I allowed extra time for my workout. I felt guilty for dedicating time to my own stuff, when I knew I had a looming deadline.