4 Common A/B Testing Mistakes (And How to Fix Them)

November 22, 2016 Admin Wordpress 0

When you’re creating content for the web, it’s easy to make assumptions about what you think your audience might respond to — but that’s not necessarily the right mentality.

Enter A/B testing: one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. And while many businesses have seen the value in using this type of validation to improve their decision making, others have tried it, only to be left with inconclusive results — which is frustrating, to say the least.

Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands

November 21, 2016 Admin Wordpress 0

Data-driven content strategies are a hot marketing industry trend at the moment, but this is a trend that has some legs. After all, why not make all the data you gather from current and potential customers work for you?

You see, data is the real MVP of marketing: It can be used to measure the effectiveness of your campaigns, track the overall health of your brand, and (when used properly) it can help to spark new content ideas.