Welcome to Wednesday, and the latest edition of “Unriddled”: the HubSpot Marketing Blog’s mid-week digest of the tech news you need to know. Sorry we missed you last week — we were in Washington, D.C. for Mark Zuckerberg’s congressional hearings. (Feel like catching up? Check out our coverage here.) ThisContinue Reading
Welcome one, welcome all to Wednesday — the day that marks not just the week’s halfway point, but another edition of “Unriddled”: the HubSpot Marketing Blog’s mid-week digest of the tech news you need to know. This week, we continue to wade through the very crowded pool of tech newsContinue Reading
Welcome one, welcome all to Wednesday — the day that marks not just the week’s halfway point, but another edition of “Unriddled”: the HubSpot Marketing Blog’s mid-week digest of the tech news you need to know. This week, we continue to wade through the very crowded pool of tech newsContinue Reading
Welcome one, welcome all to Wednesday — the day that marks not just the week’s halfway point, but another edition of “Unriddled”: the HubSpot Marketing Blog’s mid-week digest of the tech news you need to know. This week, we’re slowly emerging from our taco-induced food comas to help you figureContinue Reading
Update on March 19, 2018, 5:30 PM EST: Cambridge Analytica has suspended its CEO, Alex Nix, in light of footage aired by British television station Channel 4. That footage is discussed below. When Facebook shared a story in its official newsroom at 9:00 p.m. on Friday night, it didn’t bodeContinue Reading
If you haven’t already noticed, the HubSpot Blogs got a makeover this summer. And while your last makeover might’ve included a new wardrobe or hair color, ours was different. We revamped blog.hubspot.com from the inside, out with the help of topic clusters. And yeah, the beautiful new homepage design, easy click-to-tweetContinue Reading
When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. In 2017, this still holds true.
Social, video, and messaging apps now occupy a fair share of the content landscape — but with over 3.5 billion searches per day on Google alone, search is a channel marketers still can’t afford to ignore.
When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed — because between video explainers on Facebook, Game of Thrones, and Netflix, that average is closer to my daily minimum time spent watching videos.
After all, 2017 is “the year of video” — so why shouldn’t people consume more videos, and why shouldn’t creators make more?
Ask any social media manager what they stress out about on any given day, and the answers you receive may vary.
Some worry about having enough content to publish while others might worry about posting on the company page from their personal account. But almost all social media pros will agree upon one: news feed algorithms.
By now, you’ve probably realized that the bots have us surrounded. If recent success stories like Arby’s hilarious pizza slider bot are any indication, the future of brand awareness as we know it just might rest in the little digital paws of chatbots.
At HubSpot, our one-minute Facebook videos usually receive more views than our longer videos. So how is it that our third most viewed video right now is almost four minutes long?
