Do you take a good, hard look at your team’s marketing strategy every year?
You should. An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team’s campaigns, goals, and growth.
Are you looking for new ways to experiment with your email marketing and increase engagement and conversion?
With video in general becoming a more and more important content format for marketers, we put our heads together with the folks at Wistia to see how using video thumbnails in your email marketing affects engagement.
When was the last time you performed a competitor analysis for your brand?
Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product. For others, analyzing the competition doesn’t go further than scrolling through their social media accounts every morning.
No matter what sector you’re in, the holiday season is a time when marketers can drive new sales, attract new customers, and create valuable promotional deals.
With all of that opportunity comes the need for extra marketing efforts around the holidays. But it’s not enough just to execute deals like every other brand out there — holiday sales also bring holiday noise, so it’s essential that your marketing efforts to stand out from the crowd.
LinkedIn is the #1 social media platform for B2B content distribution. That makes it a key platform to generate leads, build professional relationships, and drive leads.
But it’s not enough to use LinkedIn just to build an organic following. If you want to effectively expand your content’s reach and get it in front of the right eyes, you should be using LinkedIn’s Sponsored Content feature.
Community management has become an essential part of a successful long-term social media marketing strategy. In fact, it’s turned into more than just a social media strategy: Community management leads to customer retention, and studies have shown that profits increase 95% when retention grows over 5%.
As marketers, we know that the term “mobile optimization” can sometimes seem like just another hot button term these days. And the actual process of optimizing your brand’s site can be somewhat intimidating.
Chances are, if you’re reading this, you’re creating an infographic to use on social media or a marketing campaign. If you’re creating the infographic for marketing purposes, you’ve got one more step, and that’s promoting it.
Back when Sean Ellis first coined the term “growth hacking” in 2010, many marketers were skeptical about whether or not it was just a passing fad. A few years down the line, growth hacking tools, tactics, and strategies have proven hugely successful for both big name brands and unknown startups.
But what exactly is growth hacking, and how is it different from regular marketing?
At a conference in June, a Facebook VP said that in five years time the platform would be “all video.” That’s a bold statement, but it’s not unbelievable if you’ve scrolled through your News Feed lately.
And one of the biggest drivers behind the growing prevalence of video is Facebook Live, which only was introduced in April of this year, but has since become a major distribution channel for both publishers and brands.
Efficiency, collaboration, communication, and meeting deadlines — these all seem pretty relevant to your team’s success, right? Especially when running big marketing campaigns with a lot of moving pieces.
Whether you’re the solo marketer at your company or part of a 25-person team, staying organized and accountable is super important to executing marketing campaigns. That’s where Trello comes in.
We waste a lot of time reading and responding to emails at work. So much so that many people have become obsessed with optimizing their time spent “dealing” with email — whether that’s putting limits on the number of times they check their inbox during the day, using a productivity method such as inbox zero, or investing in tools to manage the mess of incoming communications.
It used to be easy for marketers to write off Snapchat with its ephemeral social messaging and wacky selfie filters as a silly mobile app.
But the tool has quickly become the social media darling of the marketing world, leading advertisers to rethink their decision to overlook the platform — in large part because of its rapid growth.