How to Create an Annual Marketing Plan [Free Tool]

December 7, 2016 Admin Wordpress 0

Do you take a good, hard look at your team’s marketing strategy every year?

You should. An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team’s campaigns, goals, and growth.

How to Run a Competitor Analysis [Free Guide]

November 18, 2016 Admin Wordpress 0

When was the last time you performed a competitor analysis for your brand?

Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product. For others, analyzing the competition doesn’t go further than scrolling through their social media accounts every morning.

26 Clever Ideas for Marketing Over the Holidays [Free Guide]

November 4, 2016 Admin Wordpress 0

No matter what sector you’re in, the holiday season is a time when marketers can drive new sales, attract new customers, and create valuable promotional deals. 

With all of that opportunity comes the need for extra marketing efforts around the holidays. But it’s not enough just to execute deals like every other brand out there — holiday sales also bring holiday noise, so it’s essential that your marketing efforts to stand out from the crowd. 

The Marketer’s Guide to Facebook Live [Free Guide]

October 6, 2016 Admin Wordpress 0

At a conference in June, a Facebook VP said that in five years time the platform would be “all video.” That’s a bold statement, but it’s not unbelievable if you’ve scrolled through your News Feed lately.

And one of the biggest drivers behind the growing prevalence of video is Facebook Live, which only was introduced in April of this year, but has since become a major distribution channel for both publishers and brands.

How to Master a Successful Marketing Campaign in Trello [Free Guide]

September 30, 2016 Admin Wordpress 0

Efficiency, collaboration, communication, and meeting deadlines — these all seem pretty relevant to your team’s success, right? Especially when running big marketing campaigns with a lot of moving pieces.

Whether you’re the solo marketer at your company or part of a 25-person team, staying organized and accountable is super important to executing marketing campaigns. That’s where Trello comes in.

How to Use Snapchat for Business: A Guide for Marketers [Free Ebook]

September 28, 2016 Admin Wordpress 0

It used to be easy for marketers to write off Snapchat with its ephemeral social messaging and wacky selfie filters as a silly mobile app. 

But the tool has quickly become the social media darling of the marketing world, leading advertisers to rethink their decision to overlook the platform — in large part because of its rapid growth.