Coming up with fresh, new ideas isn’t easy. And when your job requires churning them out on a daily basis, it can be easy to hit a wall. (Not to mention frustrating.)
That’s why brainstorming sessions can be so helpful. But, as many of you probably know by experience, some brainstorming sessions are more productive than others.
The last time I made an appearance here on the HubSpot Marketing Blog, I wasn’t shy about my love of experiments.
At the same time, I wasn’t shy in my sense that, all too often, they’re conducted for the wrong reasons. We talked about how the purpose of online experiments is to answer questions about how people use your website.