According to retargeting platform AdRoll, only 2% of shoppers typically convert on their first visit to an online store. That’s a lot of people slipping through the cracks. What’s a marketer to do?
Enter retargeting. Retargeting allows you to zero in on those 98% of visitors, giving them a second (and in some cases third, fourth, and fifth) chance to convert. Here’s how retargeting works: It allows you to show targeted ads to potential customers via search, social media, and other websites. They see them, click back to your website, and then (hopefully) convert.