What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy

August 30, 2017 Admin Wordpress 0

Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job.

Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered the iconic slogan — “It’s toasted” — to differentiate the brand from its competitors.

12 Free Social Media and Brand Monitoring Tools We Love (and Why)

August 28, 2017 Admin Wordpress 0

Reputation is everything. And on the internet, that couldn’t be more true.

It’s important to always know what people are saying about you — whether it’s your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms.

16 of the Best Job Interview Questions to Ask Candidates (And What to Look for in Their Answers)

August 7, 2017 Admin Wordpress 0

How lucky are you and why? How many times heavier than a mouse is an elephant? How many square feet of pizza are consumed in the United States each year?

Hiring managers have heard about using these “creative” questions to identify the best candidates. Fortunately for intelligent and qualified candidates everywhere, studies have found that the brainteaser interview questions made famous by Silicon Valley and Wall Street are just as silly as they sound.

The 2017 HubSpot Blog Redesign: A Detailed Look At What’s New

August 1, 2017 Admin Wordpress 0

I have a long, interesting relationship with the HubSpot Marketing Blog.

Before I became editor, I was a full-time writer for this blog. And before I was a writer for this blog, I was a guest contributor to this blog. And before I was a guest contributor to this blog, I was a fan of this blog — I learned from this blog.