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In a truly beautiful letter to his daughter Yolande, Sociologist W.E.B. Du Bois extolled the virtues of being uncomfortable. Yolande was headed to a new school halfway around the world from the neighborhood [read more…]
Content marketing continues to dominate as a key component of a successful marketing strategy, but to see strong results, you need to regularly produce content — specifically content with a high-viral potential.
Most marketers would argue that no one can predict whether or not something will go viral, but a lot of these same individuals simply aren’t satisfied with run-of-the-mill results.
Imagine being able to transport yourself to a completely different place — an idyllic beach paradise, a front row seat at a Paul McCartney concert, an unexplored planet — with the click of a button? Thanks to technological advancements in the world of virtual reality (VR), these immersive experiences define just a small taste of what’s possible.
NASA defines VR as “the use of computer technology to create the effect of an interactive three-dimensional world in which the objects have a sense of spatial presence.”
The 2016 Summer Olympics are officially over. But for two weeks, billions of eyes from around the world watched athletes attempt to break records and bring home the gold. What a perfect opportunity for marketers, no?
Many brands jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns.
There’s a big difference between having a strong work ethic and being a workaholic.
When you have a strong work ethic, it means you have a strong sense of responsibility, you put in your best effort, and you care about the quality of your work — but you also cut yourself a break every once in a while to recharge.
These days, we’re inundated with digital noise from the moment we wake up. Once we silence the alarm on our phone, we’ll spend the next few minutes on various apps and sites, dodging unwanted ads and unappealing headlines along the way.
However, you’ll find that some posts are simply unavoidable — who could forget “The Dress” debate of 2015?
Snapchat, the one-to-one messaging app with more than 150 million daily active users, has earned a reputation for fast growth and innovation.
But despite its success, it isn’t the most user-friendly app I’ve ever played around with. Many of its best features are so buried within the app that a lot of people don’t even know they exist. In March 2016, Snapchat added even more features in their release of a new version, and some of these features have totally reshaped how people use the app in the first place.
With over 400 million active users, brands are quickly recognizing the need to have a presence on Instagram.
But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they’re targeting.
Trying to go viral? It seems like everyone is these days.
That’s because having a post take off can benefit your brand’s reputation tremendously — just look at how the blue and black dress (or was it white and gold?) affected BuzzFeed’s traffic.
For most people, adding a caption, emoji, or even a cool filter to a Snapchat before shipping it is enough to satisfy their creative needs. And that’s perfectly fine. There are plenty of people and brands doing really cool things on Snapchat without going all “Van Gogh” on their pictures and videos.
… But there are also people who prefer to go that extra mile when it comes to dressing up their Snaps.
Back in 1995, less than 1% of the world’s population used the internet. During that same year, Newsweek published a now-infamous article (originally titled, “The Internet? Bah!”), which surmised that the internet would amount to little more than a fad.
Flash forward to today. Around 40% of the world’s population is connected to the internet, representing over 3 billion people.
It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space.
No longer are they a niche photo-messaging service — they’ve become an established media platform valued at over $16 billion and with over 100 million users.