If you’re reading this blog post, chances are you already know you should incorporate more video content into your marketing.
But like most new strategies, you might need to prove its ROI before you get budget. And that can be tricky, because to make a great video, you need a few things — like a camera and editing software.
When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed — because between video explainers on Facebook, Game of Thrones, and Netflix, that average is closer to my daily minimum time spent watching videos.
After all, 2017 is “the year of video” — so why shouldn’t people consume more videos, and why shouldn’t creators make more?