When you’re creating content for the web, it’s easy to make assumptions about what you think your audience might respond to — but that’s not necessarily the right mentality.
Enter A/B testing: one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. And while many businesses have seen the value in using this type of validation to improve their decision making, others have tried it, only to be left with inconclusive results — which is frustrating, to say the least.
Data-driven content strategies are a hot marketing industry trend at the moment, but this is a trend that has some legs. After all, why not make all the data you gather from current and potential customers work for you?
You see, data is the real MVP of marketing: It can be used to measure the effectiveness of your campaigns, track the overall health of your brand, and (when used properly) it can help to spark new content ideas.
When was the last time you performed a competitor analysis for your brand?
Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product. For others, analyzing the competition doesn’t go further than scrolling through their social media accounts every morning.
Over the past couple of months, you may have heard some things about Facebook’s metrics.
There was talk of numbers — lots of them. Things were overestimated. Others were underestimated. People were kind of upset. But mostly, they were confused. What the heck happened? How was Facebook going to respond? And at the end of the day, what did it mean for marketers? Breathe, and don’t panic — we’re here to answer all of that.
Visuals have a huge impact in marketing. Not only do they make content more sharable — 40 times as much — but they help us retain information. When details are paired with an image, we remember 55% more of it.
That can be pulled off with infographics — the nifty images that visually break down complex statistics. They’re customizable, sharable, and they’re easier to create than you might think.
As a marketer, you already know that Microsoft Excel is a powerful tool for sorting, analyzing, and sharing data. Trouble is, some of the most beneficial formulas are really tough to figure out — even for us data-crunchers.
For example, we’ve walked through the steps of how to create a pivot table before, but unfortunately pivot tables don’t compute median values, which can be highly useful information with which organizations can analyze their growth.
It’s no secret that internet users are no strangers to seeking out the information they need online — in fact, Google now processes over 40,000 search queries every second.
And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads. (Think: pop-up ads, autoplaying video ads, and the dreaded mobile ad that takes up the entire phone screen.)
When it comes down to it, design is all about making choices. Each color, shape, line, font, text, and graphic you use will ultimately influence the message you’re trying to get across.
I’ve often been in conversations with people who know they should get better at design, but they don’t feel they have a “natural sense” for creativity.
For as long as we can remember, newsrooms have used data to support their stories. Whether it’s elections, global warming, or Oscar predictions, writers and reporters dig deep for facts and statistics that’ll add credibility to their claims.
However, in recent years, data journalism has become the norm in almost every industry.
With over 400 million active users, brands are quickly recognizing the need to have a presence on Instagram.
But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they’re targeting.
Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must.
Using data helps enhance your arguments by make your writing more compelling. It gives your readers context. And it helps provide support for your claims.
Creating new content on a regular basis isn’t always easy — especially when you’re on a small team. That’s why conversion rate optimization (CRO) is such a valuable practice for marketers to master. Because with the help of CRO, you can optimize the content and pages you already have to generate new leads.
When it comes to Excel, here’s a good rule of thumb: If you start to do something manually, it probably means there is an easier way to do it. Whether you are trying to remove duplicates, do simple calculations, or sort your data, you can almost always find a workaround that’ll help you get it done with just a click (or two) of a button.
But if you’re not a power user, it’s easy to overlook these shortcuts.
While it might not be as powerful as the industry standard, Microsoft Excel, Google’s online spreadsheet tool, Google Sheets, provides several other advantages. From offering more collaboration capabilities, to having a more attractive price point (re: free), it’s no wonder that more and more marketers are turning to Google Sheets for their reporting.