The Anatomy of a Lead-Generating Website

November 11, 2016 Admin Wordpress 0

Your website is the most important tool you have for turning prospects into customers.

There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won’t be able to ultimately get new customers. As a result, your business won’t be able to grow at a healthy rate.

9 Lead Generation Mistakes Marketers Need to Stop Making

October 28, 2016 Admin Wordpress 0

For many businesses, the key to making sales is to first generate leads.

Leads are valuable because they’re the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it’s by filling out a form to download an ebook, completing an online survey, or something else.

How to Generate Leads From the Most Popular Pages on Your Website

October 14, 2016 Admin Wordpress 0

From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages.

But regardless how many pages you have on your site, you’ll find that the vast majority of your traffic comes in to a few, very specific pages — often your homepage, your “About” page, your “Contact Us” page, and maybe one or two of your most popular blog posts.

How To Increase Referral Traffic And Get More Leads

September 22, 2016 Admin Wordpress 0

Most marketers have one goal in common: increasing the amount of traffic to their website. There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.

12 of the Best Facebook Post Ideas for Facebook Lead Generation

August 10, 2016 Admin Wordpress 0

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity.

How the HubSpot Marketing Blog Actually Generates Leads (Hint: It’s Not How You Think)

March 16, 2016 Admin Wordpress 0

Business blogging “best practices” instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking — it’s how you convert visitors to your blog into valuable inbound leads for your business.

But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry “best practices” with, well, a grain of salt.

How to Write an Ebook From Start to Finish [Free Download]

February 16, 2016 Admin Wordpress 0

For inbound marketers, “offers” are the golden ticket for lead generation. Not only do they feed your list of new contacts, but they are a critical tool for nurturing existing leads into a position that makes them more sales-ready.

But, let’s face it … creating an offer is complicated. For starters, you have a choice of format: templates, kits, workbooks, and even interactive websites. The most common, however, is the ebook.