A Detailed Guide to Creating the Best Landing Page Images Ever

September 21, 2015 Admin Wordpress 0

Landing Pages are the spice of life. Or at the very least, the spice of a good online conversion. In addition to writing a great headline and having a great offer, you’ll need some great imagery to complete your landing page. After all, a picture says a thousand words.

But what if you need to get a great image and you don’t have a graphic design on hand to bang one out? Follow these tips to get the best landing page images and increase your conversions!

10 Brilliant Tips From Conversion Rate Optimization Experts

July 14, 2015 Admin Wordpress 0

We’ve all been there.

You have a website, a customer acquisition team, and a really great product — but people aren’t getting on board. Or worse yet, they hop on, check things out, and jump ship. 

But it doesn’t have to be this way. There are ways to turn visitors into customers — you just have to know which best practices you should start following.

5 Simple Ways to Optimize Your Website for Lead Generation

May 25, 2015 Admin Wordpress 0

Optimizing your website to generate leads is a no-brainer. But it’s not as simple as throwing a “click here” button on your home page and watching the leads pour in. (Unfortunately.)

Instead, marketers and designs need to take a more strategic approach. In this post, we’ll go over some quick ways you can optimize your website for lead generation that actually work.

16 Reasons Why People Leave Your Website

May 25, 2015 Admin Wordpress 0

You’ve written some really compelling copy for your website. Your product images are polished. Your overall site design is professional. And thanks to marketing initiatives like these ones, you’re getting traffic to your site.

So why is it that so few of those visitors are converting into leads and customers?

8 Copywriting Tips for Improving Conversions

May 12, 2015 Admin Wordpress 0

Every time you create the content for a direct response campaign, a landing page, an advertisement, or a sales email, you want the copy to be powerful enough to convert visitors to sales. You want the words to roll out of your keyboard in an unending symphony of, ultimately, higher sales.

But writing copy for these marketing assets can be hard.

These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic]

April 17, 2015 Admin Wordpress 0

Lead generation is a major component of inbound marketing. It’s an exchange of information: You offer people valuable content, and they offer you valuable information about themselves, like their name, email address, and company.

When it comes to meeting your lead generation goals, landing pages are the strongest tools marketers have — which is why it’s so important to get them right.

3 Ways to Optimize Your Landing Pages to Better Address Human Behavior

April 13, 2015 Admin Wordpress 0

Just like some words are more persuasive than others, some designs are more persuasive than others, too. A landing page’s layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form.

Want to design a landing page that persuades people to convert? Then you’ll need to take a step back from the aggregate data about site visits, conversion rates, and lead numbers, and think hard about the human behind the screen.

5 Ways You Can Add Social Proof to Your Landing Pages

September 16, 2014 Admin Wordpress 0

army-pants-and-flip-flopsImagine you and I were chatting, and I leaned in and told you, “I’m a really amazing oil painter. People look at my paintings and think they’re photographs. My work brings out emotions people didn’t even know they had — I’m that talented.”

Would you believe me? Or would you write me off as pretty self-serving?