Since the beginning of time, humanity has sought to answer unanswerable questions, like which came first, the chicken or the egg? Recently, I’ve come across a question with increasing frequency, that may not be as significant, but is probably even more important if you’re looking to embark upon a journey of accelerated sales growth.
What should you focus on first, building an effective inbound marketing/lead generation process or implementing a CRM to manage your sales and customer acquisition process? While both are important, the question is should you focus on one before the other?
They say there’s such a thing as love at first sight … but even if that’s true, how successful do you think you’d be if you approached a total stranger and said, “Hey, I saw you. I am now in love with you. Wanna tie the knot?”
Maybe I’m a skeptic, but I’m pretty sure that wouldn’t work out so well.
Just a few years ago, QR codes seemed to be “the next big thing.” Shop windows, food labels, band fliers, magazine advertisements — those distinct little black-and-white squares were everywhere, vying for our attention.