Growing Businesses Need a Growth Stack

November 9, 2016 Admin Wordpress 0

When Dharmesh Shah and I started HubSpot 10 years ago, we had a clear goal: We wanted to make it easier for marketers to adapt to a changing world. Inbound marketing was the vehicle, and our mission was to bring all the tools you need to attract, convert, and close new customers together in one place.

But here’s the thing — change is constant when it comes to people.

How to Create Sales Presentations That Close Deals [Free Ebook]

December 1, 2015 Admin Wordpress 0

As a marketer, you work hard every day to generate, qualify, and deliver leads to your sales team. You can’t afford to let your leads flounder after you hand them off.

Unfortunately, thanks to today’s hypercompetitive sales landscape, prospects are inundated with more information and content than ever. In other words, your dry, jargon-filled deck isn’t going to cut it anymore. 

Phones Aren’t Just for Texting: How Calls Fit Into the Customer Journey [Infographic]

July 21, 2015 Admin Wordpress 0

I’ve got a pretty big thing for phone calls. (I bet your sales reps do too.)

Why? Often times, it takes a lot of interest to get someone on the phone. In fact, inbound phone calls are 10-15X more likely to convert than website leads, according to Conversion Scientist.

The trouble is that many marketers don’t know where to start when it comes to driving more inbound phone calls to their business.

How to Avoid Being Awkward on the Phone [Infographic]

June 29, 2015 Admin Wordpress 0

Talking on the phone, especially with people you don’t know, can be pretty intimidating.

I have the utmost respect for my friends in Sales, Support, and other departments who spend most of their days talking on the phone — usually with complete strangers. How do they set a positive tone and earn respect using only their voice? And how do they do it without being awkward or making the other party uncomfortable?

5 Ways Marketing Can Help Sales Through a Tough Month

June 4, 2015 Admin Wordpress 0

A company won’t survive if it doesn’t meet its revenue goals. That’s why revenue isn’t just the sales team’s problem — it’s every department’s problem. An effective marketing team will set up the sales team for success by generating valuable leads and nurturing them until they’re ready to be passed to sales reps.

But the partnership doesn’t end there.

How to Create Detailed Buyer Personas for Your Business [Free Persona Template]

May 28, 2015 Admin Wordpress 0

Restaurant Owner Roy. Caregiver Katie. Landscaper Larry. Do you know who your business’s buyer personas are? And exactly how much do you know about them?

Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. Personas help us all — in marketing, sales, product, and services — internalize the ideal customer we’re trying to attract, and relate to our customers as real humans.

How to Build Effective Teams Based on Personality Type

May 24, 2015 Admin Wordpress 0

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.

“Round up the usual suspects,” the gendarme ordered in the famous line from the movie Casablanca. And frequently, that is how executives think when they create teams, committees, or task forces. The boss says or thinks something like, “Let’s appoint anyone who might know something about this issue.” Or, even more likely, “Grab anybody who’s got a stake in this thing.”

How to Sell When You’re on Vacation: Tips for Putting Your Out-of-Office Reply to Work

May 2, 2015 Admin Wordpress 0

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.

Can you sell when you’re on vacation? Sure you can … but dragging out your laptop and taking calls from the beach is sure to annoy your family. There’s another way to keep selling when you’re out of the office, and this option doesn’t require any work on your behalf.