8 Personalities to Look for When Assembling a Content Team

October 28, 2016 Admin Wordpress 0

Not having enough of the right people on your content team is a problem for many of today’s marketers. In fact, 38% of B2B marketers say HR and staffing issues are responsible for delayed success in content marketing, and 22% blame a lack of training and education.

Developing, executing, and measuring a content marketing plan can be difficult under the best of circumstances. But when you’re not adequately staffed, even the most well-conceived content marketing plan can struggle.

How to Write a Job Ad That Excites Candidates

October 10, 2016 Admin Wordpress 0

As a direct response copywriter, I specialize in making readers take a specific action. I write a variety of copy, including articles, landing pages, sales emails, and job advertisements.

In fact, I’ve written hundreds of job ads over my career, as one of my first gigs was for a big employment website, where I created several ads a day. Ads that had one ultimate purpose: to compel readers to hit the “APPLY NOW” button.

How to Attract, Hire & Train the Best Marketers for Your Team [Free Ebook]

August 25, 2016 Admin Wordpress 0

Hiring marketers for your company is not an easy job. Ironically, a lot of it is actually about marketing to potential candidates. But the best marketer’s out there know when they’re being marketed to, and are therefore tuning out the old-school recruiting noise.

Those copy-pasted job descriptions filled with buzzwords and new challenges aren’t going to suffice anymore, which is why HubSpot Academy and Udemy for Business teamed up to bring you: How to Hire and Train Marketing All-Stars.

10 Signs It’s Time to Grow Your Content Team

August 15, 2016 Admin Wordpress 0

Growing traffic can be a bittersweet experience when you’re first starting out in content marketing. On one hand, you’re thrilled to see your posts gaining traction as incoming traffic and engagement climbs. On the other hand, your growing audience demands frequent content updates and they expect you to deliver good material.

You might be able to manage the content by yourself initially, or with the help of an in-house employee or freelancer.

How to Write a Marketing Resume Hiring Managers Will Notice [Free Templates + Samples]

August 12, 2016 Admin Wordpress 0

It’s ironic, but despite knowing how to sell products and services, so many marketers have a hard time selling themselves. It can often be difficult to turn the spotlight inward, but creating a standout resume is a skill all marketers need to perfect if they want to grow their career.

If you’re a marketer whose resume could use a little polish, don’t worry. With just a few resources and some actionable tips from hiring managers themselves, we’ll help you create a truly impressive marketing resume that’s sure to stand out to recruiters.

13 Networking Mistakes You Need to Stop Making

August 9, 2016 Admin Wordpress 0

When done right, networking is an incredibly valuable investment of every professional’s time and effort. It helps us make meaningful business connections, get feedback, and advance our careers. And best of all, it pays significant dividends over time.

So why does it seem so unpleasant sometimes?

21 Things Recruiters Absolutely Hate About Your Resume

July 28, 2016 Admin Wordpress 0

I’ll never forget one of my first job interviews out of college.

I was applying for a marketing position at a technology company. (No, not HubSpot.) Because my college major had nothing to do with marketing or technology, I’d written “Relevant coursework: Statistics” in the education section of my resume in an effort to draw a connection.

How to Recruit Top Talent Using an Inbound Framework

June 9, 2016 Admin Wordpress 0

Inbound marketing has fundamentally changed the way most companies think about customer acquisition. By building a relationship with prospects before they’re ready to purchase, companies can acquire customers in a far more cost effective (and efficient) way. 

With inbound, companies earn consumer attention through great content, and as a result, it’s easier for them to move leads through the customer lifecycle towards a purchase.

The Demographics of Developers Around the World [Infographic]

June 3, 2016 Admin Wordpress 0

If there were 100 developers in the world, how many would be women? Which countries would they live in? How many would be pros, and how many would be hobbyists? What coding language would they speak?

These are the kinds of questions the folks at VisionMobile wanted to know — which is why they surveyed over 30,000 developers for their annual Developer Economics survey, and then illustrated their findings in the infographic below.

What Do Recruiters Look For in a Resume? [Infographic]

May 11, 2016 Admin Wordpress 0

Recruiters receive an average of 118 resumes for every job listing they post.

As you can imagine, they don’t always have time to read through every one. In fact, they may not even have time to open every one.

That’s why it’s so important to make sure your resume — and the email or cover note you send along with it — is written in a way that pleases the recruiters reading it.