30 Ways to Slice Your Email Database for Better Email List Segmentation

September 29, 2016 Admin Wordpress 0

If you’re new to the world of email marketing, you might be unfamiliar with the importance of segmenting your email lists. But it’s a big deal: According to DMA, 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015. 

The best part about email segmentation? There are a ton of creative ways you can segment your email list to run innovative and effective campaigns that leads and customers will enjoy, from geography and industry to content format and topic.

The Future of Marketing: WordStream’s Founder & ClassPass’ CMO on Where Things Are Headed

September 16, 2016 Admin Wordpress 0

Inbound marketing is about matching the way you market and sell with the way people actually want to shop and buy. And after reading the 2016 State of Inbound report, it became clear that inbound was beginning to change at a pace more rapid than anything we’ve seen before.

New technologies were being introduced. Consumers’ habits were evolving. Things were different.

17 Great Conversation Starters to Break the Ice at Networking Events

September 14, 2016 Admin Wordpress 0

With fall on its way, the countdown to November’s INBOUND 2016 event is in full-swing. Every year, thousands of marketers and their peers gather to learn, inspire, and network.

That last one — networking — gets a lot of us pretty excited. After all, it’s how 85% of people say they’ve landed a job. And personally, if I’m really into an event and I’m feeling super energetic, I love to network. But I don’t always feel so peppy. Then what?

The State of Inbound 2016 Is Here [New Report]

September 12, 2016 Admin Wordpress 0

Over the past few years, we’ve observed innovations in technology that have drastically changed the digital experience for people all over the world. More people are using mobile to access the internet than ever before, newsfeeds are packed with content, and bots are redefining what it looks like to complete the most common of online tasks.

And as technology changes, the inbound marketing methodology must evolve with it.

17 Hidden YouTube Hacks, Tips & Features You’ll Want to Know About

August 29, 2016 Admin Wordpress 0

When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter.

But don’t be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It’s also the second biggest search engine behind its parent company, Google.

15 of the Best Email Marketing Campaign Examples You’ve Ever Seen

August 26, 2016 Admin Wordpress 0

At one point or another, we all need inspiration to do our jobs better. It doesn’t matter whether you’re a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college — we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing.

How to Create an Engaging Snapchat Story: A Start-to-Finish Guide

August 24, 2016 Admin Wordpress 0

With the average attention span dipping to just 8.25 seconds — as short as that of a goldfish— today’s marketers are tasked with creating content that’s engaging enough to appeal to distracted consumers.

With that in mind, Snapchat — a real-time messaging and multimedia app — has become an increasingly attractive channel for those looking to engage the 18-34 year old demographic and grow their brand’s social media presence.

7 of the Coolest Experiential Marketing Campaigns We’ve Ever Seen

August 19, 2016 Admin Wordpress 0

Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour?

That’s why I was not only relieved, but also surprised and delighted, when I attended a holiday party that featured a live, interactive version of an arcade game.

12 of the Best Facebook Post Ideas for Facebook Lead Generation

August 10, 2016 Admin Wordpress 0

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity.