Facebook has been proven time and time again to be an effective channel for driving traffic to your website, converting visitors into leads, increasing app installations, and generating more Likes for your business Page.
But using Facebook advertising to drive results like these only works if you’re smart about it. The challenge for marketers is knowing how to optimise your Facebook ads to get the most bang for your buck.
When it comes to growing your business on Facebook, getting people to Like your page is only the first step. To get people to interact with you (and then maybe check out your website), you’ve got to provide your Fans with posts that give them the right information at the right time. The best-performing Facebook posts aren’t just shipped on a whim — they’re deliberately and strategically crafted.
Used properly, Facebook can be a great resource for marketers due to its highly active user base and the amount of information it has about individual users. Facebook knows what we’re interested in, who we hang out with, and how we self-identify — so there’s a great opportunity for marketers to deliver highly relevant and personalized ads through the social network.