Direct-to-consumer companies cater to people’s desire for simplicity. They eliminate the hassle of researching brands and choosing from hundreds of options, making shopping practically effortless. [read more…]
A lot of eyes are going to be on your website in the upcoming weeks. A National Retail Foundation survey found that more than 56% of holiday shoppers will purchase gifts online. What’s more, almost 80% of shoppers are heading to the internet to research gifts, even if they end up actually purchasing the item in-store.
Those numbers are only going up.
Despite changing demographics and consumer behaviors, the holiday season remains one of the more influential times of year to launch a campaign and seal it into holiday memory for years to come.
To do that, though, your brand needs to come up with something seriously innovative, engaging, and interesting — something that’ll resonate with your customers.