11 Website Copywriting Tips to Increase Conversions in 2022
It’s always helpful seeing what your competitors are doing, as it can inform your own strategy. Copywriting is no different.Continue Reading
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It’s always helpful seeing what your competitors are doing, as it can inform your own strategy. Copywriting is no different.Continue Reading
You can find yourself in a tough spot when you want to engage customers online but are held back by limited resources. Taking a strategic approach to small business loans can help you get over financial hurdles by creating a low-risk cash pipeline. Short-term working capital loans help you overcomeContinue Reading
Talking to someone who constantly jumps from one unrelated topic to the next is a strange experience. The entire conversation seems random and unfocused, which makes it hard to stay engaged, and easy to say, “I gotta go”. Needless to say, it’s annoying to talk to people who try toContinue Reading
“If you want to create a great piece of writing, you have to be in total control of the reader’s experience,” said Scott Dikkers, The Onion’s founding editor and longest-serving editor-in-chief. Dikkers held the position from 1988 to 1999, then from 2005 to 2008, and again from 2011 to 2013.Continue Reading
“I’m not comfortable putting my name on this.” I received this comment once from a colleague at a previous employer, responding to an article I wrote for him under his byline. But when I dug in, I found that his issue with the piece were a few small errors thatContinue Reading
The phone rang a couple times before he picked up. “Hello?” “Hi,” I said. “Is this Pat Corpora?” “Yes, it is.” “It’s Eddie Shleyner,” I said. Silence. “I sent you a message on LinkedIn … about the Sampler. You replied with your number … told me to call.” In 1995,Continue Reading
Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job. Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of theContinue Reading
This is a longer article. If you’re feeling noncommittal at the moment, don’t read it. Save it. Bookmark this page for later, when you have more time. You’ll be glad you did, especially if your goal is to write articles of your own. Articles that lure readers in slowly, carefully,Continue Reading
Charles Bukowski wasn’t a copywriter, but he was a prolific writer of poetry and short stories. In the first half of his life, he mailed thousands of drafts to potential publishers.Continue Reading
Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job. Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of theContinue Reading
Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job.
Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered the iconic slogan — “It’s toasted” — to differentiate the brand from its competitors.
If you’re in marketing, you know that headlines are important. But did you know that subheadlines are just as important? Sure, the headline is responsible for capturing a visitor’s attention … but then what? To give you a better sense of how it all works, I’m not only going to explain what aContinue Reading
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