Virtual reality is the hot new video marketing tool disrupting business plans and budgets across the planet. Audiences are loving it and want more: a 2015 study found that 81% of consumers would tell their friends about their VR experience, and that 79% would seek out additional experiences. The demand is so huge Deloitte predicts that by 2020 the global market may be worth around $30 billion.
When content marketing first arrived on the marketing scene, it was novel, innovative and pushed the norms of traditional marketing. The idea of inbound marketing seemed outrageous. Letting the customers come to us? Marketers with years of practice in cold calls and direct mail questioned if generating content and letting their audiences find it would even work.
It’s all too common for marketers to equate scaling content with simply producing more content, regardless of quality. But that approach is flawed, as it becomes increasingly difficult to achieve more visibility when your content isn’t all that great.
How can you scale your content marketing while keeping up with the evolving standards for quality? Well, we’d be doing you a disservice if we told you it was going to be easy.
B2B marketing survives and thrives on the steam engine of content. But it can be hard to fuel that engine with constant inspiration day after day, and week after week.
Nonetheless, you’ll still need to produce high-quality blog posts and articles on a regular basis to build credibility and visibility, with 91% of B2B marketers using content marketing and 84% using it to spread brand awareness.
How do you keep up? One good answer is crowdsourcing.
As a B2B marketer, you can leverage your online relationships to have content produced for you, whether it’s user-generated content (UGC) produced by customers, or commentary from industry thought leaders. In one study, 70% of U.S. consumers noted that they trust brand recommendations from friends, above and beyond a company’s own content marketing, which means, at least some of your content should come from people similar to your readers.
By crowdsourcing, you’ll get content that’s relevant, targeted, and full of new insights. What’s more, you’ll gain fodder for your own creativity, as well as more free time to put inspiration to work in your marketing endeavors. Here, we’ll share some best practices for crowdsourcing your next blog post.
When it comes to blogging, there are tons of excuses we give ourselves (or sometimes our bosses) explaining why we just can’t get to writing them right now. While many of these excuses (not enough time, too busy with client work, no writers on staff to create content or edit it, etc.) may in fact be valid and perfectly understandable, it doesn’t change the fact that in order to have successful content marketing, you must also have frequent, relevant content to actually post, too.
So instead of continuously finding reasons to put blogging on the back burner, why not define what the time wasters at work are that are preventing you from getting it done, and change them? Here are a few common ones to start off with that may help at your place of business:
After several attempts at getting it right Apple has recently announced their newest foray into News, with their new native app coming this fall. The News app will feature aggregated content that can be customized specifically for the iPhone and iPad experience.
Publishers will have access to a set of tools to shape their content in a way that will provide the optimal viewing experience for readers viewing their content on iOS devices. The reader experience will be enhanced by the fact that it is automatically loaded and readied in the app itself, rather than the user having to wait for content to load.
Gaining access to information on how to participate in this program has been previously hush-hush from what I could tell, So I set out to find some answers.
Basic accounting rules require marketing costs to be listed as expenses on a company’s P&L. However, today’s marketers and smart executives consider marketing an investment in driving revenue rather than a cost. This is where an overall mind shift is needed. Marketing needs to be considered an investment, and your content an asset.
There are lots of ways to generate and publish content for your inbound marketing efforts. From the tried and true written word that powers your corporate blog to infographics, webinars, video and ebooks, the number of channels available to you seem almost endless.
It can be frustrating at times to try to cut through the noise with this much content being published. While publishing relevant information can help you create a loyal community of constituents, do you ever wonder if you could reach more people by adapting your content to a different style?
If you’re struggling to figure out “what’s next,” you might want to explore the idea of hosting your own live internet radio show.
A lot of nonprofits have call-to-actions to “Donate Now,” “Volunteer Now,” and “Contact Us,” which they need. Do you also have downloadable content you can offer? Potential donors need to be educated about the cause, your organization, and how they can help make a difference. Likewise, volunteers need to be educated about the cause, and will likely need more content and materials around preparing to be a volunteer, such as a guide to how they can be mentally and physically prepared. Here are four quick tips to help you create content for your nonprofit.
You’ve heard the expression “don’t reinvent the wheel.” The same is true for content – don’t reinvent it, repurpose it.
Start with a white paper, guide or ebook that you’ve written to support a product or service that you sell. With this one piece of content, you can easily repurpose content five times through different channels. Here’s how!
In many aspects of life, timing is key. If you’ve got to schedule a very important meeting, and all of the attendees aren’t morning people, scheduling an 8 a.m. start time probably won’t result in a productive meeting. Or maybe you want to book a cheap vacation — you probably want to avoid scheduling one during the holidays.
The same is true with content creation and social media.
So you just created a piece of content for lead generation — congrats!
While it’s tempting to go and celebrate, you’re not done just yet. You can’t just put a piece of content up on your website and hope that people will find it — you’ve got to actively promote it to your audience.
But that’s where lots of us get stuck.
Hear that? It’s the winds of change. As summer comes to a close and the sun starts setting a little bit sooner, many of you are taking a look at your website and thinking about how you can get more visitors and more leads out of your existing assets.