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Back to Grammar School: 12 Easy Ways to Become a Better Writer

May 22, 2015 Admin Wordpress 0

Communication skills are more important than ever, but what if your grammar doesn’t quite make the grade?

Technology has reshaped how we communicate in the business world. Fifty years ago, you would have walked over to your coworker’s desk or called up to the second floor to ask a question. Now, whether your coworkers are in the next cube or half a world away, it’s standard practice to email, instant message, or text.

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How to Create a Writing Style Guide Built for the Web [Free Template]

May 21, 2015 Admin Wordpress 0

Businesses pump out content at a staggering rate these days — and as that volume increases, more inconsistencies are bound to creep in. Whether due to lack of clarity about the style in which you’d like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging.

That’s why at some point, most companies accept that they’ll need to develop a writing style guide: a document that indicates the basic rules of writing we’ll all agree to follow (like whether I should’ve capitalized the “a” after the colon in this sentence).

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Don’t Worry About Facebook Instant Articles: Here’s Why They’re Actually a Good Thing

May 21, 2015 Admin Wordpress 0

Last week, Facebook made a big announcement: the release of their new Instant Articles feature. It allows publishers to create and distribute mixed-media articles in a self-contained Facebook “capsule,” while promising mobile app users a more visually interesting reading experience that loads significantly faster that articles have previously.

In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. But I think he’s missing the point.

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Competing With Content Marketing: 7 Steps to Success [Infographic]

May 20, 2015 Admin Wordpress 0

Today, succeeding in inbound marketing means putting content at the heart of your communications strategy.

This is no secret, of course. Content marketing is now a well-established technique and the space has become pretty competitive. So, the question is, how do you invest wisely in content marketing to improve your capabilities so that you can compete and stand out from the noise?

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Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook

May 19, 2015 Admin Wordpress 0

When Facebook recently launched Instant Articles, the internet and publishing community was buzzing.

Publishers were excited — by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. Users were also excited — Instant Articles are much faster and more interactive than typical mobile websites.

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6 Data-Backed Lessons for Content Marketers in Europe

May 14, 2015 Admin Wordpress 0

 

Content marketing is nothing new to marketers all over the world. Many of us know it’s the fuel that drives many of the key inbound marketing techniques across web, search, social, and email marketing. But because content has become a well-established part of global companies’ overall marketing strategies, the online content space is becoming more and more competitive.

To get ahead and stand out, the key is knowing where in your content strategy to invest.

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8 Copywriting Tips for Improving Conversions

May 12, 2015 Admin Wordpress 0

Every time you create the content for a direct response campaign, a landing page, an advertisement, or a sales email, you want the copy to be powerful enough to convert visitors to sales. You want the words to roll out of your keyboard in an unending symphony of, ultimately, higher sales.

But writing copy for these marketing assets can be hard.

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The Ultimate List of Free Content Creation Tools & Resources

May 5, 2015 Admin Wordpress 0

Creating content isn’t always a walk in the park. (In fact, it can sometimes feel more like a sprint in a swamp.)

While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. Automation hasn’t yet replaced what we do (thank goodness).  

That being said, there are plenty of tools out there to make creating content much easier. 

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5 Bad Writing Habits to Drop Right Now

May 4, 2015 Admin Wordpress 0

After writing several thousand blog posts and articles, I’ve learned something about writing: It’s not just what I write that’s important; it’s also what I don’t write.

There are some things you should simply not write. I’m not referring to well-placed curse words or salacious stories. There’s a time and place for everything — except the following five awful writing habits.

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Why You Should Create More “Boring” Content

May 1, 2015 Admin Wordpress 0

I started my content journey the same way many other marketers do: Trying to “go viral.”

Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” Posts like these filled me with false hope — they got thousands of hits and brought attention to my site, but did absolutely nothing to move the needle on my company’s monthly revenue (which was still $0). 

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When Is the Best Time to Be Creative? [Infographic]

April 27, 2015 Admin Wordpress 0

When do you do your best work?

For me, it’s realllllly early in the morning. I used to get up at 4 a.m., grab a steaming cup of coffee, and just start writing. At that time of day, words flowed so easily that I could finish a 1,500-word post in an hour. Later in the day, that same post would’ve taken me twice as long.

But that’s not the case for everyone.