1. Search Engine Optimization SEO is the practice of improving the visibility of your website in search engine organic results by optimizing your pages with keyword phrases that people are likely to look for. When you search for anything in google, did you look at the second and third pages? Everyone finds what they want […]Continue Reading
According to HubSpot’s social media team, the video-based social app TikTok is “leaking” with brand opportunities. The one-year-old platform, which allows users to make short, looping videos with special effects and musical overlays, is booming with more than 500 million monthly active users — most of them young= adults. WhileContinue Reading
Building a brand is not an easy task. However, digital marketing gives ample room for brands to build brand awareness in 2019. From new models of marketing and advertising to strategic solutions, read on to discover how you can build your brand awareness in 2019. Content Let’s start the articleContinue Reading
You might look at other businesses in your industry and wonder how they manage to have such strong brand recognition. How do they sell so much more than you do? Do they have big marketing budgets (whereas yours is tiny)? The fact is: building and maintaining strong brand visibility isContinue Reading
In today’s world, people will hardly come across a lack of choice in any area of life, and the same can be said for your prospective customers. If they are looking to spend their money on a product, service, or a solution, they will have a tough time making aContinue Reading
In 2019, at least 80% of time spent online will involve either watching or sharing a video. Eighty percent. Put another way, eight out of every ten people you see on the subway, in the gym, or waiting for a table at a restaurant on their phones could be inContinue Reading
How advocating social consciousness freaks people out!! Two weeks ago, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make your dad late for work. It was a protest against Gillette’s latest advertisement — one that confrontsContinue Reading
Let’s be honest – chances are that what your small business offers to its clients is not very much different from what is provided by dozens, probably hundreds of other companies (the number depends on what kind of business you run and whether it operates primarily locally or online). UnlessContinue Reading
In video marketing, choosing the right soundtrack can be the difference between a video that grips your audience from start to finish and one that they can barely get halfway through. Play a fitting soundtrack or jingle in your video, and you can grab your audience’s attention and evoke theContinue Reading
Is having a great product the only requirement to run a successful business? For most companies, the answer is no. Why you ask? Well usually generating sales requires potential customers to understand that a product exists, how it works / what it does and why this product is better thanContinue Reading
A new study reveals that there may be a shakeup on the list of the top five U.S. websites. According to research conducted by Market Intelligence Central, the top highest-visited websites in the U.S. have largely held steady for a few years. That order is as follows: Google Facebook YouTube YahooContinue Reading
Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? This is what brand awareness can do for a brand: embed itself into people’s lifestyles and purchase habits so that consumers don’t have to think twice before becoming a customer, time and timeContinue Reading
“We’ve lost our way.” I’ve heard this from clients countless times. And it’s no wonder people are saying this: today’s businesses have to evolve very quickly because employees rarely stay in one job for their whole careers and technology is growing so fast that it’s a constant battle to keepContinue Reading
How to Make a QR Code Select a QR code generator. Choose the type of content you’re promoting. Enter your data in the form that appears. Consider downloading a dynamic QR code. Customize it. Test the QR code to make sure it scans. Track and analyze performance. “Really? We’re talkingContinue Reading
