Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It’s incredibly difficult to be succinct, and it’s especially difficult to express a complex emotional concept in justContinue Reading
Keep it simple, stupid.
We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising.
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A few well-chosen words is often all that is needed for a consumer to recall a favorite brand. But today, marketers and advertisers tend to rely on visual cues — a font, a color, a spokesperson, or even an icon — to inspire.
