You’ve probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads. Need I say more?
So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog?
After having published quite a few guest blog posts, I’ve figured out a thing or two about editors.
While there are certain elements they love to see in a submission, there are also a number of factors that will land you a spot on their list of people they’d rather not work with. Knowing the difference between the two will make it easier for you to earn a spot on their blog.
Many bloggers face a common problem: How do you make an article really informative, but at the same time really easy to read?
In my areas of expertise — marketing, entrepreneurship, SaaS — the topics can get really complicated. If I’m not careful, my articles can be complex, jargony, and really boring. So how do I avoid this?
Cool topic? Check. Compelling research? Check. Accurate data? Check, check.
When you’re sitting down create an infographic, it’s never a good idea to just jump in, translate all that research into bite-sized pieces one after the other, and hope people like it. Infographics don’t just randomly become popular — there’s a science to it.
If you’re a boring writer, you’ve got a tough road ahead. I hate to break it to you, but in today’s content-saturated world, people don’t have time to spend on content they don’t enjoy reading.
Thankfully, there are some powerful antidotes to boring content. In this article, I’m dishing up some of my favorite.
Sharing is caring, right?
Well, yes … but when it comes to sharing other people’s images, there are a few restrictions.
When someone creates an original image, they automatically own rights to that image. And when one of the rights to that image is used without the creator’s consent, that’s called copyright infringement — and it’s a big deal.
In the seemingly eternal struggle to keep up with Google’s algorithm updates, savvy marketers are always looking for ways to increase the authority of their content. One of the ways to boost your blog posts in search? Increase the number of quality inbound links from other people’s websites to your own website.
While link building is critical to your SEO strategy, it’s not something you have complete control over.