Facebook’s Miscalculated Metrics: What Marketers Need to Know

November 17, 2016 Admin Wordpress 0

Over the past couple of months, you may have heard some things about Facebook’s metrics.

There was talk of numbers — lots of them. Things were overestimated. Others were underestimated. People were kind of upset. But mostly, they were confused. What the heck happened? How was Facebook going to respond? And at the end of the day, what did it mean for marketers? Breathe, and don’t panic — we’re here to answer all of that.

How to Create an Excel Pivot Table With Medians

October 13, 2016 Admin Wordpress 0

As a marketer, you already know that Microsoft Excel is a powerful tool for sorting, analyzing, and sharing data. Trouble is, some of the most beneficial formulas are really tough to figure out — even for us data-crunchers. 

For example, we’ve walked through the steps of how to create a pivot table before, but unfortunately pivot tables don’t compute median values, which can be highly useful information with which organizations can analyze their growth.

Google is Cracking Down on Intrusive Mobile Pop-Ups: Here’s What Marketers Need to Know

August 25, 2016 Admin Wordpress 0

Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google’s product announcements, usability is usually at the heart of the modification.

So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise that the major reason behind it was to enhance the user

7 Useful Reporting Hacks to Try in Google Sheets

May 9, 2016 Admin Wordpress 0

While it might not be as powerful as the industry standard, Microsoft Excel, Google’s online spreadsheet tool, Google Sheets, provides several other advantages. From offering more collaboration capabilities, to having a more attractive price point (re: free), it’s no wonder that more and more marketers are turning to Google Sheets for their reporting.

How the HubSpot Marketing Blog Actually Generates Leads (Hint: It’s Not How You Think)

March 16, 2016 Admin Wordpress 0

Business blogging “best practices” instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking — it’s how you convert visitors to your blog into valuable inbound leads for your business.

But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry “best practices” with, well, a grain of salt.

How to Use Excel: A Marketer’s Must-Have Guide [Free Ebook]

March 3, 2016 Admin Wordpress 0

These days, knowing how to use Microsoft Excel is so expected that it hardly warrants a line on our resumes. But, let’s be honest here: How well do you really know how to use it?

You may know how to plug in numbers and add up cells in a column, but that’s not going to get you far when it comes to reporting on your metrics.

Google Gives Road Map to Retailers With New Analytics

January 12, 2016 Admin Wordpress 0

The more information a business has about its customers, the better that business can sell, right? It’s why marketers work so hard to develop buyer personas and then segment contact lists a million different ways—everything is designed to reach the customer exactly where they are and exactly when they’re ready to make a purchase.

How to Reduce Your Website’s HTTP Requests

December 1, 2015 Admin Wordpress 0

Every time you surf the web, there’s a whole world of technical stuff going on behind the scenes. Developers and engineers are usually the ones living and operating in that world, while some marketers — especially those who aren’t super confident in their technical expertise — tend to shy away from it.

But marketers need to have, at minimum, a general understanding of what’s going on behind the scenes of their website.

Want to Grow Your SaaS Company? Track These 12 Marketing Metrics

November 10, 2015 Admin Wordpress 0

Clearly defined and closely monitored marketing metrics are critical to the success of any SaaS company. Not only do they help measure the effectiveness of your marketing campaigns, but they also help diagnose risk and identify opportunities to accelerate growth.

How do I know? I’ve spent the last six years of my professional life tracking a small list of SaaS marketing metrics very closely — maybe even somewhat obsessively at times.